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Marketing Communications Coordinator for Luxury Brand

2 settimane fa

Milano, Lombardia, Italia Guerlain A tempo pieno

Guerlain, a renowned leader in the world of high perfumery and cosmetics, seeks a highly motivated and detail-oriented Marketing Communications Coordinator to support the PR Manager in ensuring top visibility of the brand across national magazines, both offline and online, as well as through partnerships with influential individuals.

Key Responsibilities
  • Support Influencer Marketing Strategies: Assist in implementing influencer marketing strategies, selecting suitable influencers, and monitoring their activities to optimize engagement and community growth.
  • Manage Seeding and Gifting Activities: Oversee seeding and gifting initiatives for talents, socialites, VIPs, and editors, fostering strong relationships and promoting the brand's products.
  • Organize Events for Key Opinion Leaders (KOLs): Coordinate events and activations that showcase new product launches and provide exceptional experiences for KOLs and other key stakeholders.
  • Support Editorial Coverage and Influencer Analysis: Monitor editorial coverage and influencers' activity in Italy, providing valuable insights to inform strategic decisions.
  • PR Project Execution and Reporting: Collaborate with the HQ team to execute all PR-related projects and tasks, delivering comprehensive reports on progress and outcomes.
Requirements
  • Mandatory Qualifications: Master's degree in Marketing or Economics, with a passion for the beauty industry.
  • Preferred Experience: Previous experience in Communication, PR, and Digital PR, with excellent communication and relational skills.
  • Desirable Skills: Proactivity, flexibility, creativity, and fluency in English.