Marketing Manager

4 settimane fa

Modena, Emilia-Romagna, Italia Ecowater Systems Italia S.R.L A tempo pieno
Marketing Manager Job Description

Ecowater Systems Italia S.R.L is seeking a highly skilled Marketing Manager to join our team in Italy. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and sales growth.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies tailored to the Italian market, ensuring alignment with overall company goals and objectives.
  • Conduct and analyze market research to identify new opportunities, target audiences, and competitive landscapes.
  • Utilize insights from market research to inform strategy adjustments and marketing initiatives.
  • Work collaboratively with cross-functional teams, including product development, sales, and customer service, to ensure cohesive and effective marketing strategies.
  • Oversee the creation, execution, and optimization of multi-channel marketing campaigns, ensuring they resonate with the target audience and drive measurable results.
  • Create and manage high-quality, relevant content across various platforms, including digital, social media, email marketing, and traditional media.
  • Collaborate with agencies for social media to enhance online presence and engagement. Monitor data for site performance and present periodic web campaign progress updates.
  • Manage social media editorial plans with agency for Facebook, Instagram, and LinkedIn content.
  • Collaborate closely with the sales team to develop and execute programs that support sales growth, including lead generation initiatives, referral programs, promotional activities, and customer engagement strategies.
  • Create and manage sales support materials (presentations, price lists, and store materials...) for field usages and provide support at trade fairs and events.
  • Register and manage leads and contact requests for all brands.
  • Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
  • Monitor and report on budget performance, adjusting as needed to stay within budget and achieve marketing goals.
  • Monitor and analyze marketing campaign performance, making data-driven decisions for continuous improvement.
  • Build and maintain strong relationships with external partners, agencies, and influencers to amplify marketing efforts and expand brand presence.
  • Organize customer or internal incentive trips and events, producing coordinated marketing materials.
  • Ensure brand consistency and integrity across all marketing channels and materials, adhering to company guidelines and standards.
  • Update manuals and provide technical support instructions when necessary.
Requirements:
  • Minimum of 5 years of experience in a marketing role and creative thinking, with a proven track record of success, preferably in the water treatment or HVAC-related industry.
  • Strategic Thinking: deep understanding of the Italian market dynamics, consumer behavior, and ability to develop innovative marketing solutions that drive business growth.
  • Strong analytical skills with the ability to interpret data, make informed decisions, and solve problems.
  • Excellent communication and interpersonal skills, with a collaborative approach to working with diverse teams and stakeholders.
  • Proficiency in digital marketing tools and platforms, including CRM, analytics, social media platforms, and content management systems. Knowledge of AI tools for marketing will be an added asset.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Fluent in English (participation in European meetings, video calls, interactions with other EcoWater countries).
Location and Commitments:
  • Permanent full-time role. Home-office possibility up to 2 days/week.
  • Willingness to travel within Europe for meetings and events.
What We Offer:
  • Competitive salary depending on your profile and experience.
  • Comprehensive training and development programs.
  • Supportive and collaborative work environment + career growth and advancement opportunities.

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