Strategic Marketing Lead
4 giorni fa
Globally, we provide dedicated and intelligent partnerships to clients across markets. Our vision is to realize their potential by offering expert insights and building long-term relationships based on conviction and shared success.
We unify marketing disciplines, leveraging data and technology to deliver growth through business-critical functions like Brand, Paid Media, and Content Marketing. As part of the Global Marketing function, the Asset Management Marketing team shapes end-to-end marketing strategies for our entire business, creating targeted campaigns that deepen client relationships and fuel business growth.
This role will lead integrated marketing efforts for our Third-Party Wealth client channel in Italy, working closely with global, regional, and local teams to develop messaging strategy, content creation, digital marketing, paid media, social media, analytics, and design. The successful candidate will plan, develop, and implement an integrated marketing strategy to drive commercial objectives for the Italy TPW business.
The key responsibilities include:
- Infusing value propositions and messaging pillars through all marketing activities.
- Partnering with AM Marketing colleagues to track, manage, and analyze client research.
- Augmenting regionally planned advertising with locally tailored lead nurture and retention campaigns.
- Collaborating with Content and Product Marketing to deliver content supporting the TPW marketing and sales plan.
- End-to-end reporting and measurement of day-to-day and campaign-related marketing impact.
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