Interim Trade Marketing Expert
6 giorni fa
Job Requirements:
We are seeking an experienced Trade Marketing Specialist to join our team in Milan. The successful candidate will have a strong understanding of trade marketing strategies, category management, sales support, and related fields within FMCG/Retail.
Responsibilities:
- Execute trade-led activities aligned with commercial and brand strategies.
- Monitor promotional activities per customer in the GDO channel to optimize pack price strategy.
- Analyze market trends and competitive landscape using IRI & Nielsen data.
- Develop and execute in-store marketing materials with creative agencies.
- Provide commercial support for promo evaluation, assortment recommendations, and sales strategies.
- Manage the Promo Tool to track past, ongoing, and future promotions.
- Support the development of Customer Plans to translate marketing strategies into tangible customer activations.
- Lead cross-functional teams to optimize product portfolio and manage new product development initiatives.
- Participate in monthly demand reviews and business product reviews to ensure seamless coordination across teams.
Requirements:
- Experience in Trade Marketing, Category Management, Sales Support, or related fields within FMCG/Retail.
- Data Analysis Skills - Proficiency in market intelligence tools (IRI, Nielsen) and strong ability to interpret sales and promotional data.
- Retail & Shopper Knowledge: Understanding of trade marketing strategies, in-store execution, and customer engagement.
- Project Management: Ability to develop POS materials, track promotions, and coordinate activities across multiple stakeholders.
- Communication & Collaboration: Strong cross-functional collaboration skills with Sales, Marketing, and Supply Chain teams.
- Tech & Systems: Familiarity with Promo Tools, Trade Marketing Dashboards, SAP, and CRM/ERP systems is a plus.
What We Offer:
- A competitive salary package.
- Tickets Lunch
- 1 day per week of smart working
- Health Insurance
- Opportunities for professional development and career advancement.
- A collaborative and innovative work environment that values sustainability and teamwork.
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