Interim Trade Marketing Expert

6 giorni fa


Milano, Lombardia, Italia Mareblu A tempo pieno

Job Requirements:

We are seeking an experienced Trade Marketing Specialist to join our team in Milan. The successful candidate will have a strong understanding of trade marketing strategies, category management, sales support, and related fields within FMCG/Retail.

Responsibilities:

  • Execute trade-led activities aligned with commercial and brand strategies.
  • Monitor promotional activities per customer in the GDO channel to optimize pack price strategy.
  • Analyze market trends and competitive landscape using IRI & Nielsen data.
  • Develop and execute in-store marketing materials with creative agencies.
  • Provide commercial support for promo evaluation, assortment recommendations, and sales strategies.
  • Manage the Promo Tool to track past, ongoing, and future promotions.
  • Support the development of Customer Plans to translate marketing strategies into tangible customer activations.
  • Lead cross-functional teams to optimize product portfolio and manage new product development initiatives.
  • Participate in monthly demand reviews and business product reviews to ensure seamless coordination across teams.

Requirements:

  • Experience in Trade Marketing, Category Management, Sales Support, or related fields within FMCG/Retail.
  • Data Analysis Skills - Proficiency in market intelligence tools (IRI, Nielsen) and strong ability to interpret sales and promotional data.
  • Retail & Shopper Knowledge: Understanding of trade marketing strategies, in-store execution, and customer engagement.
  • Project Management: Ability to develop POS materials, track promotions, and coordinate activities across multiple stakeholders.
  • Communication & Collaboration: Strong cross-functional collaboration skills with Sales, Marketing, and Supply Chain teams.
  • Tech & Systems: Familiarity with Promo Tools, Trade Marketing Dashboards, SAP, and CRM/ERP systems is a plus.

What We Offer:

  • A competitive salary package.
  • Tickets Lunch
  • 1 day per week of smart working
  • Health Insurance
  • Opportunities for professional development and career advancement.
  • A collaborative and innovative work environment that values sustainability and teamwork.


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