Marketing Running Program Manager

2 settimane fa


Bolzano, Trentino-Alto Adige, Italia New Balance A tempo pieno

New Balance Running Marketing Opportunity

We are seeking a skilled Marketing Running Program Manager to join our team in Italy. The successful candidate will be responsible for developing and executing New Balance's running program in the Italian region, aligning closely with the central EMEA team to bring the global running marketing plans to life for the Italian market.

Key Responsibilities:

  • Lead the implementation and activation of the Global/regional Running marketing strategy
  • Develop running toolkits that enable trade, events, and community to execute to the highest standards
  • Build and develop NB's run club portfolio through engaging and maintaining run club relationships
  • Support on the planning and lead delivery of marketing activations in-line with key cultural moments/strategically important events

Requirements for Success:

  • 3-5 years of practical marketing experience, leading local marketing, or trade marketing strategy and/or execution
  • Passion and interest in running, with a deep understanding of the running market and running consumer in Italy
  • Experience of agency management and content-led-channels across social, PR, influencer, and creative


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