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Brand and Marketing Manager
2 mesi fa
Michael Page International Italia S.R.L. is seeking a highly skilled Brand and Content Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies to promote our client's brand and products.
Key Responsibilities- Develop Traditional Marketing Strategies: Collaborate with our marketing team to create and execute non-digital marketing plans that align with our overall business objectives.
- Execute Marketing Campaigns: Implement traditional marketing campaigns across various channels, including print ads, television commercials, radio spots, direct mail, and outdoor advertising.
- Content Creation: Develop compelling content for traditional marketing materials such as brochures, flyers, print advertisements, and direct mail pieces.
- Media Planning and Buying: Identify appropriate media outlets and negotiate advertising placements to maximize reach and effectiveness within budget constraints.
- Market Research: Conduct market research to identify trends, consumer preferences, and competitive analysis to inform marketing strategies.
- Collaboration: Work closely with internal teams such as sales, product development, and creative services to ensure alignment of messaging and goals.
- Budget Management: Manage traditional marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes.
- Analytics and Reporting: Track and analyze the performance of traditional marketing campaigns, providing regular reports and insights to evaluate effectiveness and inform future strategies.
- Brand Identity Management: Define and maintain the company's brand identity, including brand positioning, messaging, visual identity, and communication style.
- Brand Guidelines: Develop and enforce brand guidelines to ensure consistency across all communications and marketing materials, both internal and external.
- Brand Partnerships: Identify and develop strategic partnerships and collaborations to enhance brand reach and relevance.
- Brand Compliance: Ensure compliance with brand standards and legal requirements in all brand-related activities and communications.
- Education: Bachelor's degree in Marketing, Business Administration, or related field.
- Experience: Proven experience (5 years) in brand management, marketing, or related roles.
- Skills: Strong understanding of branding principles, consumer behavior, and market dynamics. Excellent communication skills, both verbal and written, with the ability to craft compelling brand messages. Creative thinking and problem-solving skills, with the ability to develop innovative brand strategies and solutions. Analytical skills, with the ability to interpret data and insights to inform decision-making. Leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.