Brand Performance Strategist

1 settimana fa


Milano, Lombardia, Italia Wpp Group A tempo pieno
About the Role

We are seeking a highly skilled Brand Performance Strategist to join our team at WPP Group. As a key member of our organization, you will play a crucial role in enabling data-driven decision-making and supporting our clients in making confident, impactful brand strategy and design choices to drive business growth.

Key Responsibilities
  • Collaborate with Strategy, Client Services, and Design teams to create world-class, agile brands that unlock business growth and provide quantifiable predictions for the performance and business benefits of our solutions and recommendations.
  • Execute the data analytics strategy for projects, synthesizing insights, determining priorities, and identifying information gaps to help inform brand strategy, working independently or coordinating with team members.
  • Support the management of supplier agency relationships to ensure successful project delivery and proper framework setup.
  • Nurture a positive culture inside the Team and across the Network.
Requirements
  • Previous experience in a similar role with knowledge on how insight and analytics play their part in supporting brands' growth.
  • Basic experience in translating insights from research and data into recommendations on client brand, business strategies and stories.
  • Familiarity with a variety of quantitative and qualitative research methodologies, tools, and approaches.
  • Strong analytical, critical thinking, and problem-solving skills.
  • Good stakeholder management and interpersonal skills, allowing you to collaborate with individuals from various disciplines outside of the Brand Performance realm and clients.
  • Proficient in English and native/bilingual in Spanish or Italian, bonus for any other fluent language.
About WPP Group

We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination. WPP Group is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, colour, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity or expression, sexual orientation, marital status, or any other legally-recognized protected basis under federal, state, or local law.



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