Media Planning Specialist

6 giorni fa


Milano, Lombardia, Italia Publicis Groupe A tempo pieno

Job Summary

The Media Planner will be responsible for the planning and execution of offline media campaigns for clients assigned with a high level of autonomy.

Key Responsibilities

  • Collaborate with the client team to define strategic and tactical objectives
  • Work with the buying team to allocate budget and manage the planning process
  • Manage the entire planning process, including space optimization, post-evaluation, and administrative handling
  • Oversee the creation and management of campaign materials
  • Participate in weekly progress meetings

Requirements

  • 2-3 years of experience in media planning, with a strong background in TV planning
  • Degree or equivalent cultural background
  • Knowledge of offline media and their digital evolution
  • Proficiency in media planning tools, such as AdBox, Kubik, AQX, Arianna, MCSonline, and Mediasoft
  • Strong Excel, PowerPoint, and Word skills
  • Excellent written and spoken English skills
  • Passion for accuracy, precision, and attention to detail
  • Ability to work independently and as part of a team
  • Proactivity and willingness to support junior resources

About Publicis Groupe

Publicis Groupe is a global leader in marketing, media, and digital transformation. Our mission is to drive business growth and innovation through creative and effective marketing solutions.


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