International Brand Lead
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Questa posizione è in Publicis Groupe Italia
Il processo di selezione sarà interamente gestito Publicis Groupe Italia.
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Descrizione dell'azienda Publicis Groupe Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world's leading communications group. With over 1,500 professionals across three offices in Italy, Milan, Turin, and Rome, the Group acts as a strategic partner for its clients' growth, offering a broad range of expertise and integrated solutions in the areas of creativity, media, production, and business transformation. Starcom is part of Publicis Groupe, one of the world's largest communications groups. Starcom is a fast-growing global media agency built on the belief that understanding consumer motivations lies at the heart of successful strategies. Every day, we put this belief into practice by leveraging the transformative power of data, artificial intelligence, and technology to drive business growth and support people's career development. Publicis Groupe is the only player in the industry capable of guiding brands through their digital transformation journey anywhere in the world
Panoramica
Stellantis & Publicis Groupe In Partnership Publicis has been a trusted partner for Stellantis and its legacy brands since 1989 (creative services for Fiat Auto), with milestones including:- 2017 : Appointment of Starcom to lead media planning and buying across EMEA and APAC, delivering industry-leading media pricing and transparency.
- 2018 : Expansion into North America with media planning and buying alongside digital operations
- 2021 : Following Stellantis’ formation, Publicis was appointed global media agency of record across all xP/xF brands in July of that year, overseeing €1.5bn in annual media investment
- 2022 : Appointed as digital operations agency in EE alongside NA
Role Summary
We are seeking a world-class international client lead to serve as Enlarged Europe Media Operations Lead for one of our most significant Groupe clients. This role requires exceptional international experience and the ability to oversee a network of 10+ markets, ensuring consistent delivery of the regional media vision, fulfilment of global commitments, and strong connectivity across the network. This role will lead the transformation of the regional media operating model by driving innovation, process standardisation, governance, product development and AI-enabled solutions that improve business performance across the network. This position spans three overarching areas aligned to our agency Growth Pillars and Expectations Framework.Responsabilità
Key Responsibilities
Operational Excellence & Effectiveness
- Drive operational excellence, effectiveness and continuous transformation for Stellantis, ensuring best-in-class delivery across the Enlarged Europe network.
- Oversee day-to-day outputs across multiple central hubs, ensuring high-quality, timely delivery.
- Define and drive adoption of regional operating standards, governance frameworks, proprietary tools and best practices across all markets.
- Develop and implement the global scope and remuneration plan, ensuring optimal FTE structures to deliver outstanding service.
- Support the Client Lead in managing the global P&L and identifying opportunities to diversify revenue streams.
- Lead the evolution of the regional media opera