Senior Associate, Customer Marketing
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In this role you will drive category growth by developing and executing commercial activities with the Italian sales team, to hit turnover and market share targets. You will manage NPD go-to-market, promotions, and trade initiatives, while analyzing sellout data to refine plans. You will coordinate with suppliers and regional partners, and lead artwork, POS materials, and trade presentations. This position offers cross-functional collaboration and potential for international relocation within a global FMCG leader.
Retribuzione / Benefits Total rewards package
profit sharing
short-term incentives
long-term incentives
remote work available once a week
career development opportunities
Responsabilità Own Net Sales, market share and KPI targets for assigned categories
Define category plans and strategies for launches, distribution, and promotions
Project manage NPDs for timely go-to-market
Analyze sellout data: market share, distribution, promo performance, competitors
Implement Consumer and Trade Promotion plans
Manage relationships with suppliers and regional/local partners
Coordinate distribution and display initiatives with Sales Team
Oversee artwork/labels and POS/promo pack materials development
Develop trade presentations using regional assets
Collaborate with Regional teams on branding and media campaigns rollout
Requisiti fondamentali Graduate degree in Business Administration, Marketing or similar
Commercial background with at least 3 years in Trade Marketing/Marketing in a multinational FMCG company
E-commerce experience would be a plus
Fluent in English and Italian
Experience using market data (e.g., AC Nielsen)
Proficiency in Microsoft Office and other office productivity tools is an advantage
Strong communicator and team player
Problem solver with autonomy
Highly organized with multi-tasking and prioritization
Strong analytical skills and attention to detail
AC Nielsen market data analysis
Microsoft Office
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