Product Area Lead Digital Sales
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Questa posizione è in ING
Il processo di selezione sarà interamente gestito ING.
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The Product Area Lead Digital Sales will build and lead the digital sales engine for ING Italy. This is a newly created leadership role, responsible for driving customer acquisition, conversion, and incremental revenue across all digital channels. You will define the end-to-end digital sales strategy, partnering closely with Brand, Marketing&Comms, Product Areas, Data & Analytics, and Customer Interactions. Your mission: turn growth opportunities into measurable commercial impact. Key Responsibilities
- Set and own ING Italy’s digital sales objectives in alignment with Retail and Growth Tribe priorities.
- Develop digital sales strategies for priority product portfolios (e.g., Lending, Payments, Daily Banking, Investments).
- Drive end-to-end optimisation of the customer journey, from lead generation to conversion.
- Ensure continuous uplift in acquisition, conversion, cross-sell, and revenue KPIs.
- Lead always-on optimisation of digital sales funnels through content, journey improvements, and UX enhancements.
- Improve SEO/SEM performance and digital discoverability through content, messaging, and testing frameworks.
- Drive strong experimentation culture: A/B testing, multivariate experimentation, rapid prototyping.
- Build reporting and measurement frameworks (Adobe Analytics or equivalent), including tagging, attribution, and dashboarding.
- Manage commercial budgets and ensure strong ROI.
- Build and lead a multidisciplinary Digital Sales squad.
- Foster close collaboration with Product Areas, Brand, Marketing&Comms, Data, and Customer Interactions.
- Present recommendations, insights, and business cases to senior leadership.
- Shape the operating model between Product, Growth, Brand, Marketing&Comms, and Digital to ensure clarity on roles and accountability.
- Bachelor’s degree in Business, Marketing, Data/Analytics or a related field.
- Master’s degree or executive education in Digital Strategy, Growth or similar (preferred).
- 8–10+ years of experience in Digital Sales / Growth / Performance Marketing, ideally with leadership responsibility.
- Proven track record of delivering measurable commercial results in digital funnels.
- Strong expertise in digital analytics (Adobe Analytics, GA4), SEO/SEM, and experimentation (A/B testing).
- Experience improving UX / UI for mobile and web in close partnership with design teams.
- Ability to build and lead high-performing, cross-functional teams.
- Fluency in English; Italian is a strong plus.
- Experience in financial services, e-commerce, fintech or high-growth digital environments.
- Knowledge of predictive modelling, marketing mix modelling, or AI-driven optimisation.
- Background in agile ways of working within Tribes/Squads.
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