Senior Creative Strategist

We're looking for a Creative Strategist who lives and breathes direct-response advertising. Someone who can spot winning creative angles before competitors do, turn customer insights into high-converting scripts, and collaborate with editors and designers to produce ads that scale.

This is not a role for someone who simply writes copy. You'll own the strategy behind the creative, using research, data, and AI to consistently produce winning concepts.

Our client is a DTC brand house that builds, owns, and scales consumer brands across 12+ e-commerce stores worldwide in the supplements, apparel, and lifestyle industries.

We're a lean, high-performing team that moves quickly, tests aggressively, and values ownership over bureaucracy.

The Kind of Creative You'll Build

You'll create concepts similar to (and ideally better than):

• AI UGC Talking Head Ads

• AI Product Integration Videos

• 3D Animated Ads

• Long-form Direct Response Video Scripts

• Advertorials & Landing Pages

• Static Meta Ads

What You'll Do

As our Creative Strategist, you'll own the creative process from research to execution.

Research & Strategy

• Conduct deep customer avatar research

• Analyze competitors and Meta Ad Library every week

• Discover fresh marketing angles and winning positioning

• Identify new hooks, mechanisms, and messaging opportunities

Creative Development

• Write high-converting scripts for:

  • Short-form ads

  • Long-form VSLs

  • AI UGC videos

  • Static ads

• Write landing pages, advertorials, and listicles

• Create detailed creative briefs that clearly communicate the vision

Creative Production

• Direct video editors, graphic designers, and copywriters

• Ensure every asset aligns with the strategy

• Collaborate closely throughout production

Performance Optimization

• Analyze creative performance data

• Identify why ads win or lose

• Turn insights into better creative iterations

• Continuously test new concepts and messaging

AI Workflow

• Use AI tools to accelerate:

  • Research

  • Ideation

  • Script writing

  • Concept generation

• Apply human judgment to refine outputs into compelling, high-performing ads

We're Looking For Someone Who...

• Is obsessed with direct-response marketing

• Makes creative decisions based on data—not opinions

• Has successfully scaled winning ads and can explain exactly why they worked

• Thinks strategically before writing

• Writes clear, actionable briefs that eliminate confusion

• Works independently and takes ownership

• Loves testing, learning, and improving

Requirements

• 3+ years of experience in Creative Strategy , Performance Marketing , or Direct Response Copywriting for DTC brands

• Proven experience creating winning Meta ad concepts

• Experience working directly with video editors and creative teams

• Strong understanding of ad metrics and creative performance analysis

• Excellent written and spoken English

• AI-native mindset with daily use of AI tools for research and creative workflows

• Available to work with at least 6 hours overlap between 9:00 AM–6:00 PM (GMT+3)

Nice to Have

• Experience in supplements, health, beauty, apparel, or consumer products

• Experience creating AI-generated UGC ads

• Familiarity with Meta Ads Manager and Ad Library

• Knowledge of direct-response frameworks (AIDA, PAS, Hormozi-style offers, etc.)

• Experience using AI creative tools such as ChatGPT, Claude, Gemini, Midjourney, Runway, or similar

Benefits

After successfully completing your 2-month probation , you'll receive:

• 18 days of paid vacation annually