B2B Marketing Specialist

InPost is a leading player in the business to consumer parcel delivery market. In Poland, they are successfully redesigning the last mile for e-commerce as the market leader.InPost covers the Italian market with a network of 5000 PUDOs (Pick Up and Drop Off points) and 4500 fully automated parcel lockers (that are accessible 24/7) enabling customers to collect, send and return parcels at their earliest convenience. The aim is to continue scaling InPost in the Italian market in a similarly rapid trajectory to that of Integer's Polish home market. Our constantly expanding location/host partners include major supermarkets, petrol stations, rail operator sites, subways and shopping centres.We're passionate about our mission and products and our People are the reason we succeed.We're looking for people with drive and curiosity, who will join us in re-writing the normEverything you are looking for and moreWe are looking for a strategic and results-oriented B2B Marketing Specialist to support the development and execution of marketing initiatives targeting our business clients in Italy. This position is key to accelerating InPost's growth in Italy both in the e-commerce environment (increasing our presence in checkouts through co-marketing with merchants) and in the expansion of our delivery point network, identifying and attracting new partners (stores, local businesses, etc.).This role will combine strategic vision, analytical capability, and results orientation, working closely with sales, expansion, product, BI, to maximize the commercial impact of actions on both fronts.This role is ideal for someone with 2–4 years of experience in B2B marketing who is eager to grow and make an impact within a dynamic and collaborative team.What responsibilities and objectives will you have?ResponsibilitiesCollaborate to plan and execution the B2B marketing strategy for merchants and network expansion in ItalyAssist developing co-marketing campaigns with sales to improve InPost's positioning in Italian checkoutsSupport the creation of sales and marketing collateral, including presentations and brochuresConduct market analysis and segmentation to personalize actions according to profile (merchants vs. network points)Measure and optimize KPIs of the investment made in B2BCoordinate with internal teams (sales, network, digital marketing) to ensure activities are aligned with business objectivesAssist in organizing B2B events, webinars, and trade showsCollaborate with external partners, agencies, and vendors when neededQualifications2–4 years of experience in B2B marketing or a related fieldPrevious experience in e-commerce, logistics, technology, or sectors with a commercial and partnership focus.Experience working directly with sales teamsKnowledge of the Italian market and sensitivity to adapt messages and actions locally.Experience assisting co-marketing and B2B acquisition campaigns.Analytical profile: ability to build dashboards, track KPIs, and extract actionable insights.Proficiency in Italian and EnglishAbility to manage multiple projects and meet deadlinesTeam player with a proactive and problem-solving mindsetStrategic mindset with execution capability.Commercial focus and results orientation.Excellent communication and collaboration skills.Creativity to explore new B2B acquisition tactics.Why Choosing InPost?Multinational environmentFlexible, creative, vibrant working environmentContribute to the creation of responsible and sustainable logisticsJoin a team of passionate, skilled, and motivated individualsB2B Marketing Specialist • Pavia, Lombardy, ITALY#J-18808-Ljbffr