Senior Marketing Manager

13 ore fa

Giuliano di Roma, Italia The Recruitment Company A tempo pieno

Rome, Metropolitan City of Rome Capital, Italy We are seeking an experienced Senior Marketing Manager to lead regional marketing activity across Europe, with a primary focus on Italy and Spain. This role is responsible for driving service demand, customer footfall, revenue growth, and brand awareness through a mix of B2C, B2B2C, and B2B marketing initiatives. You will lead data-driven marketing campaigns, strategic partnerships, and customer engagement initiatives while enhancing the overall passenger and customer experience across multiple airport-related services. Key ResponsibilitiesDevelop and execute regional marketing and partnership strategies to drive revenue and customer engagement across all lines of business, including lounges, transit hotels, airport dining, meet & greet, concierge, and passenger services. Lead and manage the Italy & Spain marketing teams , ensuring effective execution of regional and global campaigns. Drive customer acquisition and engagement through targeted, data-driven campaigns and clear communication strategies. Utilise insights and ROI analysis to develop high-impact marketing programmes that maximise cross-business opportunities. Project manage campaigns end-to-end, coordinating with Operations, eCommerce, Brand, Loyalty, Sales, and Business Development teams. Analyse market trends, customer behaviour, and competitive landscapes to inform marketing and partnership decisions. Oversee content development and execution across all channels, including POS, websites, mobile apps, CRM platforms, and corporate sales. Work closely with design teams, agencies, and vendors to ensure strong visual impact and brand consistency. Develop and implement local partnership plans with regional stakeholders.Support selected global marketing initiatives where required.Lead, coach, and guide local marketing teams in a fast-paced, multicultural environment.Requirements Experience & KnowledgeMinimum 10 years marketing and partnership experience, ideally at a regional or global level. Background in aviation, travel, hospitality, or airport environments strongly preferred. Proven track record of delivering high-impact, ROI-driven marketing campaigns.Education Degree in Marketing, Business Administration, or a related discipline. Strong commercial and revenue-focused mindset.Excellent project management, stakeholder management, and leadership skills. Highly analytical, with strong data interpretation and reporting capability.Confident communicator across all seniority levels and cultures. Other Requirements Willingness to travel regularly across Italy and Spain. Comfortable operating in a fast-paced, dynamic environment. Worldwide lounge access for you and your family (including parents) Hotel discounts of 20% All business-related expenses fully covered by the company #J-18808-Ljbffr

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