Marketing Operations Manager

Job Title: Marketing Operations ManagerReports To: Head of MarketingAbout UsAt Doxee we help enterprises transform how they communicate with their customers - through cloud-native, data-driven, and sustainable digital experience solutions.We work with leading organizations across insurance, utilities, finance, and public sectors to turn complex communication into personalized, meaningful and measurable interactions.We are looking for a Marketing Operations Manager to strengthen our go-to-market engine and ensure our marketing efforts are measurable, automated, and aligned with Sales and Field Marketing.Role OverviewThe Marketing Operations Manager plays a critical role in ensuring data accuracy, automation excellence, smooth processes and cross-team alignment. You will work closely with Sales, ABM, Field Marketing, Digital- and Content teams to ensure every marketing initiative is trackable, measurable and optimized to drive pipeline creation.Key ResponsibilitiesHubSpot Ownership & AutomationServe as the HubSpot super-user and administrator, managing workflows, scoring, routing, nurture programs, landing pages, integrations and templates.Ensure accurate lead lifecycle management (MQL → SAL → SQL) and seamless HubSpot-Salesforce data flow.Maintain accurate attribution and reporting.Marketing Data Infrastructure & ReportingOwn data quality, segmentation, tagging and database hygiene.Ensure UTM and event tracking, source categorization and build funnel and ROI dashboards.Process Optimization & GovernanceDefine and improve marketing processes (campaign execution, scoring and qualification).Maintain alignment with Marketing, Sales, ABM, IT and Field teams.Campaign Execution SupportSupport ABM, Field Marketing, Social, Content and Events with correct setup, tracking and reporting.Evaluate and integrate new tools, maintain health of HubSpot, Salesforce, analytics, ads and tracking systems.Compliance & Data GovernanceEnsure GDPR‑compliant data usage, consent management and segmentation.Partner with legal and IT on governance.Required Skills & ExperienceData Management & CRM ExpertiseStrong experience with HubSpot and Salesforce.Skilled in segmentation, data hygiene and enrichment.Analytics & ReportingProficiency with Google Looker Studio, HubSpot reports, Salesforce dashboards.Ability to build funnel and performance analytics.Process Design & AutomationExperience with lead lifecycle design, lead scoring, routing, nurture workflows and campaign automation.Attribution & Performance OptimizationKnowledge of single-touch and multi-touch attribution models.Ability to evaluate and report campaign performance and ROI.Experience integrating and optimizing the marketing tech ecosystem (CRM, automation, analytics, ads platforms, ABM tools, etc.).Governance & ComplianceStrong understanding of GDPR and privacy requirements.Preferred Qualifications4–7 years in Marketing Operations or Revenue Operations in B2B SaaS.Experience with HubSpot and Salesforce (certifications are a plus).Strong analytical mindset and passion for automation.Fluent in English and Italian, German is a plus.Experience in enterprise or multi-region environments.What We OfferCompetitive salary and benefits.Opportunities for professional growth in a dynamic, innovative company.A highly collaborative and inclusive work environment.Great team spirit.Seniority LevelMid-Senior levelEmployment TypeFull-timeJob FunctionMarketingIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Doxee by 2x.Get notified about new Marketing Operations Manager jobs in Modena, Emilia-Romagna, Italy.Apply now and join a team that’s redefining the future of customer communication.#J-18808-Ljbffr