Growth Tribe Lead...

20 ore fa

Via Milano, Italia Ing Group A tempo pieno

OverviewBuild your career. Shape the future of digital banking in Italy.At ING Italia, you will have the opportunity to build a career as unique as you are. We offer a dynamic, inclusive and entrepreneurial environment, empowered by global scale, advanced technology and a strong “Orange Code” culture.We value diverse perspectives and bold thinking, and we rely on your leadership to continuously improve how we serve our customers in Italy.As Tribe Lead Growth, you will play a pivotal role in shaping ING Italy’s digital growth agenda, leading cross‑functional teams to deliver a best‑in‑class customer experience while driving sustainable and scalable growth.The purpose of this role is to build and scale a growth engine that accelerates customer acquisition and development while reducing attrition, leveraging advanced analytics, martech capabilities and digital marketing excellence.The Growth Tribe has full ownership of the end‑to‑end digital sales funnel across products, with a strong focus on :Activating newly acquired and low- or non‑active existing customersDeepening customer relationships through increased product penetrationThis role is critical in integrating data‑driven strategy with end‑to‑end digital execution, ensuring sustainable growth for ING Italia.ResponsibilitiesOwn and evolve the full digital acquisition strategy across the entire sales funnel.Integrate performance marketing, SEO, paid media and conversion optimization into a coherent growth approach.Optimize digital marketing investments by increasing proximity to media auctions and strengthening internal digital media buying capabilities.Ensure governance alignment with Brand, Marketing & Communications.Monitor and improve core KPIs including Cost per Acquisition (CPA), conversion rates, customer growth and channel quality.Drive iterative optimization of landing pages and digital funnels in close collaboration with Product Tribes.Define and implement strategies to accelerate growth in primary, mobile and active customer segments.Operate autonomously to deliver development and retention initiatives alongside product‑led campaigns.Orchestrate omnichannel commercial communications and manage a dedicated below‑the‑line (BTL) incentives budget.Provide customer insight services to Tribes.Foster data fluency across teams by embedding analysts into product squads.Own customer analytics craftsmanship, methodology and Customer 360° data assets.Oversee the full Martech stack, including :Digital analyticsA / B testing and experimentationCampaign orchestrationContent management systemsAttribution and measurement modelsEnsure the platform enables scalable, insight‑driven growth initiatives across ING Italia.While the Growth Tribe primarily supports the Private Individuals segment, enable Martech solutions for other segments in the

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