Product Design Lead – AI Assistant

OverviewProduct Design Lead – AI Assistant & Conversational UX (Bangkok – Based, Relocation Provided) at Agoda Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of hotels, flights, activities, and more. Our team is diverse and collaborative, based in Asia and part of Booking Holdings. The RoleThis hybrid role blends hands-on product design with light team leadership, managing a small group of 2–3 designers. You’ll lead the UX strategy for AI-powered interactions like smart chat, trip planning, support automation, and contextual travel recommendations, and help evolve our design culture across the organization. ResponsibilitiesLead the end-to-end design of AI and chat-based experiences across web and app Translate complex AI capabilities into clear user flows and intuitive interfaces Create prototypes and flows that balance clarity, trust, and speed for users Drive UX and visual design quality within your scope, aligned with Agoda’s vision Partner with Design Leadership, Product managers, Engineers, Researchers, Analysts and Content designers Use data-driven insights, research, and best practices to guide design direction Leadership & PeopleManage and mentor a small team of 2–3 designers, focusing on growth and creativity Provide regular feedback, run critiques, and support career development Scale design culture, systems, and quality through org-wide design initiatives Act as a thought partner to senior stakeholders across Product, Data Science, and Engineering What You’ll Bring7+ years of experience in product or interaction design with hands-on craft Experience designing for conversational interfaces, chatbots, or AI-powered systems A strong portfolio showing user-centered thinking and high-quality execution Ability to simplify complexity through clear information architecture and interaction flows Experience leading design discussions and collaborating cross-functionally Mentorship or light people management experience is a plus Familiarity with LLMs, natural language UX, or multimodal interactions is a bonus Data-informed mindset with experience using research, analytics, and best practices Bonus PointsBackground in voice UX, multimodal interfaces, or customer support tools Localization and designing for multilingual audiences Familiarity with personalization engines or recommendation systems Experience in travel, e-commerce, or large-scale B2C platforms Why This RoleThis is a rare chance to combine craft leadership and small-team management in a high-impact AI product area. You’ll influence the direction of a new travel paradigm and shape the conversational layer that connects users to Agoda’s ecosystem, from search to support to inspiration. Join us to help build the next generation of AI-powered travel experiences. Get to know our design team: a diverse group of product designers and researchers collaborating with product managers and engineers in Bangkok. This is a great time to join a team that’s scrappy and hands-on, yet big enough to influence product strategy. About AgodaAgoda is an online travel booking platform connecting travelers with accommodations, flights, and more. We foster a diverse, inclusive environment and are part of Booking Holdings, with 7,100+ employees across 27 markets. Equal Opportunity EmployerWe are committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or other legally protected characteristics. We will keep your application on file for consideration of future vacancies, with a privacy policy guiding our data practices. Job DetailsSeniority level: Mid-Senior level Employment type: Full-time Job function: Design, Art/Creative, and Information Technology Industries: Technology, Information and Internet#J-18808-Ljbffr