Retention Strategist

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price" We are seeking a Driven and Results‑Oriented Retention Strategist to join our team. The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning revenue delivery predictably for the business through retention marketing efforts—using data‑backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. Your expertise is invaluable, covering CTC's strategic forecasting methods and the foundational principles of retention marketing. You will partner closely with clients, proactively communicate the rationale behind our approach, and connect the dots between forecasts and the emails, SMS, direct mail, and other channels sent out. You’ll champion CTC’s unique approach to retention and its tools, lead with precision, and drive the highest standards of execution and effectiveness. What We Look For Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each value, personally subscribe to them, and understand why each is critical to having a great business. These values are challenging; we invest heavily to support our team and attract people who crave the opportunity to do more than earn a paycheck. We look for those interested in making their work significant. Autodidact Naturally curious, able to absorb information quickly and effectively. Opens to offering and embracing feedback as an opportunity for growth, implementing it proactively without constant directionli> Demonstrates resourcefulness and independently refines skills without prompting. Thrives in a self‑managed environment, showing autonomy, initiative, and a commitment to continuous improvement. Unimpeachable Character Embodies a character that inspires pride in personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them. Displays a high level of self‑awareness, taking full ownership of outcomes without resorting to a victim mindset. Values constructive feedback and integrates it, understanding nothing great is built without it. Competitive Greatness Performs best when it matters most, enjoying hard challenges. Exhibits unwavering determination to get things done, regardless of obstacles or resources. Adapts to changing circumstances, recognizing true success is about exceeding what is required. Passionately embraces creativity and resilience to overcome any hurdle. Minimum Experience Requirement least 2 years of hands‑on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization. At least 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements. What Success Looks Like Necessary Skills Kick‑Off Period Willingness to put in the hard work required and hunger to go through the kick‑off. Ready for a challenging start that develops a high‑leverage new skill. Ability to take feedback and implement it fast. Finish work to the fullest with quality and on time. Perseverance and learning from repetitive execution. Onboarding Align with the team and contribute to the Brain Trust for client ideas. Manage, align, and work with pod members—including Growth Strategist, Media Buyer, and Creative Strategist. Organize, prioritize, and manage multiple tasks with great attention to detail.> Maintain data integrity for clients across Statlas and other tracking tools. Execute the Prophet system for clients. Build an Email Forecast for clients, utilizing a Growth map within the Prophet system, analyzing past campaigns, and aligning the marketing calendar with clients. Execute monthly performance versus forecast, making tactical deconstructions and determining additional resources to meet KPIs. Combine data analysis and client feedback to develop strategic plans for the future and pivot early as an adopter. Lead when obstacles to execution arise and maintain an insatiable curiosity to find solutions. Implement CTC’s Email and SMS best practices and leverage tools such as memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post‑purchase upsell tools, direct mail and. Manage ideologies and processes throughout the