Global Marketing Operations and Technology Specialist

Company DescriptionAt Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
Learn more about our products here:pro.doctoralia.esWhy join us? Real impact – We help doctors help patients. Your work truly makes a difference. At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on. Shape the future, sustain growth – Make a difference now and build for long-term success.

Job Description
This role is remote within our marketsThe Marketing Operations & Technology Specialist will be responsible for the administration and continuous improvement of our core marketing technology platforms, driving marketing operations excellence with HubSpot as the primary tool. Beyond day-to-day operations, this role contributes to transformational initiatives, including the design and deployment of AI-powered workflows, AI agents, and other tangible AI-driven solutions that improve how marketing operates.
Made up of one part IT geek and one part integrated marketing expert, this hybrid role bridges the gap between technical execution and marketing strategy, providing the foundation to support strong marketing execution. They will serve as the super user and product expert on the technical aspects of our marketing tools and ensure the platforms are working proficiently to meet DocPlanner's marketing and business objectives.
How will you make an impact?Be responsible for the configuration, maintenance, and continuous optimization of marketing systems, with a proactive mindset toward scalability and performanceContribute to transformational initiatives leveraging AI
- including AI-powered workflows, AI agents, and emerging AI capabilities to automate processes, improve efficiency, and unlock new value for the marketing teamSupport and continuously improve the HubSpot–Salesforce sync, ensuring data integrity, reliable lead flow, and alignment between platformsBuild and refine predictive lead scoring models to enable smarter prioritization and higher conversionTake a proactive approach to workflow monitoring and error resolution, particularly around MQL qualification and lead assignment/delivery, minimizing disruptionsLeverage data enrichment and custom-coded actions within workflows to extend platform capabilities and deliver advanced automationCreate, manage, and document system processes, and train all users on best practicesMaintain and refine core items such as CRM records, properties, lists, workflows, user management, and GDPR complianceImplement lead scoring practices, lead sources, chatbots, and marketing automation tactics to drive higher conversionManage data imports according to campaign requirements, ensuring data accuracy, hygiene, and proper segmentationBe responsible for data security and governance for information flowing in and out of the marketing systemsPartner with internal teams to identify pain points, prioritize enhancements, and communicate improvements for core marketing systemsDrive cross-platform integrations (Salesforce included) and collaborate with other system administrators and internal data teamsStay up-to-date on data & technology changes (internal and external), including AI advancements, that can impact the marketing technology stackBe part of the evaluation of future technology solutions to meet the evolving challenges of the marketing teamQualificationsWhat will help you thrive?Degree in marketing, computer science, business, or a related fieldProficient knowledge of digital marketing automation or other marketing technology (HubSpot required)Salesforce experience, particularly with HubSpot–Salesforce sync, is a plusHands-on experience or a strong interest in applying AI to marketing operations is a significant plusFamiliarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly valuedDemonstrated experience using technology & marketing expertise to drive process and performance improvementsProven ability to manage multiple, competing priorities simultaneouslyHigh attention to detail is a natural characteristicPositive can-do attitude with strong initiative and follow-throughA proactive mindset
- anticipating issues and initiating improvements rather than waiting for them to surfaceInsatiable appetite to learn and growExcellent written & verbal communication skills, with a proven ability to deliver messages in a manner that is clear, effective, and engagingStrong level of business EnglishWhat to Expect from Our Hiring ProcessWe like to keep things transparent and efficient Here’s what the process usually looks like (though