MEDIA STRATEGIST

15 ore fa
alessandria, piedmont, Italia DeLonghi Tempo pieno
Overview
In this role you drive hands-on, data-driven retail media campaigns across major European retailers, acting as the engine room for our retail media plans within the Global Paid Media team. You will bridge performance marketing with commercial sales to win the digital shelf and deliver measurable ROI. You’ll learn and grow through a structured path, shaping the retail media roadmap for a global player. You work closely with cross-functional teams to optimize spend, impact, and learning across campaigns.
Retribuzione / Benefits flexible work hours
remote work options
wellbeing initiatives
health insurance
company restaurant
growth opportunities
Responsabilità End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers
Develop and execute bespoke media plans for partners like MediaMarkt, Currys, Argos, Unieuro
Budget management and optimization to hit ROAS and market share targets
Daily performance monitoring and A/B testing of bids, keywords, and creative assets
Translate data into actionable insights; provide weekly/monthly performance deep-dives
Act as technical point of contact for local trade marketing teams and external networks/aggregators
Requisiti fondamentali 3–5 years of experience in Paid Media campaigns
Overall 7+ years in Marketing/Media roles
Strong analytical mindset
Advanced knowledge of Excel/Google Sheets, Looker
Full professional fluency in English (other languages a plus)
Proven track record managing high-budget campaigns
stakeholder management
communication
proactive learning
Excel
Google Sheets
Looker

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