Eyewear Licensing Intern
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Context and purpose of the job
As a Eyewear Licensing Intern, you will support the strategic and operational management of the Eyewear categories, as well as related marketing, brand management, and product development activities. You will have the opportunity to work and collaborate closely with internal teams, the licensee, local markets, and external partners.
Responsibilities:
Support the analysis of business performance across the brands in the portfolio, based on periodic business reviews provided by the licensee and against the agreed annual objectives and targets.Marketing & Communication:
Support the management of seasonal advertising campaigns and special projects, coordinating product/prototype shipments, creative materials, post-production, asset archiving and sharing.Digital & Media:
Support the management of the editorial calendar and coordinate with Digital, E-commerce and Media teams on product selection, landing pages, creative assets and content. Support media planning activities across print, OOH and digital channels.PR & Influencer Marketing:
Support PR activities, including press kits, PR sets, press releases, VIP/influencer seeding activities, including support in contract review, and editorial projects. Monitor and analyse the performance of marketing activities.Events & Trade Marketing:
Support the organization and coordination of events and local activations, management of gifting and GWP initiatives, and coordination with internal teams, local markets and the licensee. Monitor and analyse the performance of marketing activities.Product:
Conduct brand competitor and market trend analysis. Support the analysis of collection architecture and the definition and coordination of product launches, from naming research through to product development. Manage samples and support merchandising activities, product selection and style definition for advertising and PR activities.Visual Merchandising:
Support the development and implementation of seasonal and institutional VM tools and guidelines.Budget & Administrative Activities:
Support cost monitoring, creation and management of SAP orders, and-
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