Senior Social Media Manager

Lincotek, headquartered in Rubbiano, Parma, Italy, is a global contract manufacturer for services in markets including Industrial Gas Turbines, Aerospace and Medical Device applications, as well as a leading manufacturer of industrial coating equipment and one of the most respected producers in the Additive Manufacturing field. The Group has more than 1,800 employees located in 18 production facilities across Europe, North America and Asia. ABOUT THE JOB We are seeking a creative, strategic, and results-driven Senior Social Media Manager to lead our social media initiatives across multiple platforms and developing digital communication processes and deliverables. The ideal candidate will be responsible for developing and executing social media strategies that increase brand awareness, support lead generation, enhance online engagement, and generate measurable results. This role requires both a strategic mindset and hands-on expertise in content creation, analytics, and community management. MAIN RESPONSIBILITIES: Develop and implement the company’s social media strategies in alignment with business and communication objectives to increase brand awareness and engagement Create and manage engaging content for LinkedIn (both corporate and executive channels) and various social media platforms ensuring consistency with the brand tone of voice Write, proofread and edit content for accuracy, grammar, spelling, and punctuation Coordinate the creation of multimedia content (Photos/images/graphics, videos, reels, stories, animation/interactive media etc.) in collaboration with internal and external stakeholders Plan and execute editorial calendars and content campaigns Manage social media accounts, including scheduling, publishing posts, and community management Monitor and analyze performance metrics (reach, engagement, CTR, followers’ growth, etc.) using analytics tools, prepare regular reports and make data-driven recommendations for improvement Development of social media advertising campaigns, including budget management and optimization Monitor social media trends, tools, and applications to stay up-to-date with the latest developments in digital marketing Collaborate with internal teams (HR, Sales, Product Marketing) and executives to ensure brand consistency and integrated communication across all social media channels Ensure online efforts and messaging are consistent with the values, overall story, and voice for the target audience. Conduct research on industry trends and competitors to identify opportunities for growth SUPERVISORY RESPONSIBILITY: Not applicable EDUCATION, EXPERIENCE AND SKILLS: Bachelor’s degree in Marketing, Communication, Digital Media or equivalent and proven work experience in the field At least 3 / 5 years of proven experience as a Social Media Manager, preferably in multinational organizations or agencies Proven ability to manage social media strategies and community engagement for B2B audiences Excellent knowledge of major social media platforms (LinkedIn, Instagram, Facebook, YouTube etc.) and management and analytics tools (e.g. Planable, Hootsuite, Google Analytics or similar) Analytical mindset and ability to read and interpret social media metrics Creativity, copywriting skills, and attention to visual storytelling Strong organizational skills and ability to manage multiple projects simultaneously Nice to Have Excellent command of English (both spoken and written) Familiarity with AI tools for social media, content generation, and analytics (e.g., ChatGPT, LatelyAI, Jasper, Canva AI) Basicknowledge of WordPress and SEO/SEM Familiarity with Canva, Adobe Creative Suite, or similar design tools Experience in employer branding or corporate communication projects WORK ENVIRONMENT: This job operates in both an office environment and a manufacturing environment. The role routinely uses standard office equipment, such as computers, phones, photocopiers, filing cabinets and fax machines. The individual will be required to adhere to safety policies and procedures on the manufacturing floor. PHYSICAL DEMAND: Limited physical demand may be needed. Physical demands will involve standing, walking, and occasionally moving or lifting material. POSITION TYPE/EXPECTED HOURS OF WORK: This is a full-time position, with business core hours of Monday through Friday 8am to 5 pm. As an exempt employee, you will be required to work additional hours to support business demands. TRAVEL Occasional overseas and domestic travel may be required to support the rapid growth of the company. Lincotek provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.