Trade Marketing In-Store Experience Manager

Trade Marketing In-Store Experience Manager (Ray-Ban) - Temporary Contract 1 Year Location: Milano, IT We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high‑quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray‑Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high‑quality vision care and best‑in‑class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e‑commerce platforms. Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Your role We are looking for an In‑Store Experience Senior Specialist who will create Brand in‑store experiences to perfectly reflect Brand DNA and core values, maximizing Brand visibility, share of space and last‑mile customer engagement in a multi‑brand environment (wholesale channel). As an expert in In‑Store Experience, the department provides in‑store visibility and experience strategy, plans and tools ensuring consistency with Brand tone of voice and visual identity. From ideation to execution of Visual Merchandising tools/activities, the department sets up and manages the whole creative and executional process following up on internal and external stakeholders to guarantee project goals, respecting timelines/deadlines and target cost indications. Main responsibilitiesDelivering the annual in‑store experience strategy/plans and calendar activities in collaboration with global and local teams, such as: Ray‑Ban Brand and RB Wearable Team, Corporate Regional team, local VM/Trade Marketing teams, Business Brand management team and POP Supply Chain/Procurement team. Setting up the entire process for executing permanent & seasonal phygital tools/activities, from project kick‑off and creative development, throughout prototyping approval, to the final production/execution. Setting up creative and executional processes for high‑visibility projects (windows/pop‑up) on most qualitative doors. Setting up efficient guidelines & manuals to secure qualitative and compliant local executions. Monitoring in‑store markets trends. Analyzing data and collecting feedback from local markets to monitor project results. Following up on supplier cost and managing budget tracking.Main requirementsStrong Project Management: coordination of the entire end‑to‑end process from creative brief to project development, production & in‑store execution with focus on tight timelines, target cost and allocated budgets. Strong Problem‑Solving skills Operational mindset with a cost‑driven approach and timelines/planning definition and tracking Advanced Interpersonal and Communication Skills Highly tech‑savvy and comfortable with digital tools Teamwork Skills Negotiation Skills Educational Background in Marketing, Economics, Communication Good knowledge of Excel and PowerPointIf you are selected, you will be contacted by HR Department to guide you through the specific steps for your application. Our Diversity, Equity and Inclusion commitment We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique. #J-18808-Ljbffr