Group Digital Marketing Senior Professional

Group Digital Marketing Senior ProfessionalEUR 75.000 - 95.000 3 giorni fa Group Digital Marketing Senior ProfessionalJoin to apply for the Group Digital Marketing Senior Professional role at Generali Within the Group Chief Marketing Office function, we are looking for a talented and proactive resource, who will work within the Group Brand & Digital Unit, reporting to the Group Head of Digital Marketing, driving strategic initiatives for Generali Group and elevating the digital performance of the group. Key ResponsibilitiesSteering Digital Products Vision, Strategy and InnovationEnsure Digital Products Vision is in line with current Driving Excellence strategic plan execution and goals Leverage customer feedback and insights to inform product enhancements and ensure a user-friendly, engaging experience that meets and exceeds customer expectations Continuously scout and evaluate emerging technologies and industry trends to identify opportunities for innovation Digital Performance steering, Digital Adoption & Customer InsightsCollect and consolidate digital performance data and customer insights from all BU to provide a holistic view of digital marketing effectiveness and customer engagement. Promote and track the adoption of digital tools and platforms across BUs Implement strategies to increase user engagement and satisfaction, boost customer adoption through the right mix of promotion channels and touch point Leverage customer insights and ensure a customer-centric approach in all digital initiatives Deliver digital success within our Group Life Partner StrategyLead cross-functional digital enablement initiatives by aligning business unit needs with enterprise-wide transformation goals, ensuring measurable impact on operational efficiency and innovation Mentor and upskill local digital champions within business units to foster autonomy in digital adoption, while maintaining alignment with corporate standards and governance Drive strategic partnerships with internal stakeholders and external vendors to co-develop scalable digital solutions tailored to evolving business challenges Driving and Managing Generative AI Trends & SolutionsIn collaboration with AI team, monitor and assess generative AI trends and their potential impact on digital marketing strategies and customer engagement In collaboration with AI team, define and implement AI-driven initiatives to enhance personalization, content creation, and automation across digital channels In collaboration with AI team, collaborate with technology teams and external partners to integrate responsible AI solutions aligned with corporate governance and ethical standards In collaboration with AI team, champion innovation by embedding AI capabilities into digital products and processes to deliver measurable business value RequirementsOur ideal candidate will meet the following requirements: Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, or any related field 8+ yearsof experience in digital marketing, with at least3–5 years in a senior leadership rolewithin a multinational or complex organizational environment Proven track record indigital strategy development, performance management,anddigital product innovation Strong expertise indigital strategy designandexecution , including omnichannel marketing and customer experience optimization Solid understanding ofAI-driven marketing solutions , personalization engines, and automation tools, with ability to assess and integrate emerging technologies for business impact Proficiency inanalytics platforms(Google Analytics, Adobe Analytics), marketing automation systems, and data-driven decision-making Familiarity withUX/UI principles , customer journey mapping, and innovation frameworks Exceptionalstrategic thinkingand ability to translate vision into actionable plans Strongstakeholder management skills , including experience engaging withtop-level executivesand influencing decision-making at C-suite level Excellentcommunication and negotiation abilitiesacross diverse teams and geographies Ability todrive change , foster collaboration, and lead cross-functional initiatives Innovative mindset with strongproblem-solving skills High level of commitment and a genuine desire to make a difference , demonstrating passion for driving impactful digital transformation Company ProfileGenerali Group Head Office is the guidelining unit of the Generali Group, one of the largest global insurance and asset management providers. Established in 1831, Generali is present in over 50 countries in the world, with a total premium income of € 82.5billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.#J-18808-Ljbffr