Google Ads/PPC Strategist

We are seeking a results-driven Google Ads Media Buyer to plan, launch, optimize, and manage paid advertising campaigns across Google's advertising ecosystem. The ideal candidate has strong analytical skills, a deep understanding of PPC strategy, and a proven ability to drive ROI through data-backed decision-making.Key Responsibilities Develop and manage Google Ads campaigns (Search, Display, YouTube, and Performance Max). Conduct keyword research, audience targeting, and competitive analysis. Optimize campaigns for performance, cost efficiency, and conversion growth. Track KPIs and prepare performance reports with actionable insights. Implement A/B tests for ads, landing pages, and targeting strategies. Stay current with Google Ads platform updates and digital marketing trends. Communication with clients and updates on performance and taking initiative to improve performance. Qualifications Experience managing Google Ads campaigns with measurable results. Strong analytical and data interpretation skills. Proficiency with Google Ads, Google Analytics, and related tools. Knowledge of conversion tracking, attribution models, and bidding strategies. Excellent communication and problem-solving abilities.