CRM Strategy Manager
19 ore fa
rome, lazio, Italia
Younited Credit
Tempo pieno
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The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value.
The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters.
It combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management.
The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters.
It combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management.
Key responsibilities
It’s a match if you have…
At least 4 years of experience in a similar A Master’s degree in Economics or a related quantitative field Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices Hands-on experience with CRM and analytics platforms Strong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance Experience in Financial Services, e-commerce or digital businesses is a plus Excellent communication skills The ability to communicate professionally in English