E-Commerce & CRO Specialist – DACH Market

5 giorni fa

Genoa, Italia Altro A tempo pieno

Chaberton Professionals, the division of Chaberton Partners dedicated to the Search and Selection of Middle and Top Management profiles for a leading company in its sector, is looking for an :E-Commerce & CRO Specialist – DACH Market, based in Genoa.Descrizione della posizione The eCommerce Coordinator will manage and optimize our B2C Website sales focus on the DACH Region (DE, ALPS). This role requires a blend of analytical skills, creative problem-solving, and a deep understanding of eCommerce best practices. The ideal candidate will have a passion for driving sales growth and enhancing the customer online shopping experience, with experience in DACH markets.Key ResponsibilitiesB2C Website Management: Maintain and update the eCommerce website, ensuring product listings, descriptions, and prices are accurate and up-to-date and focus on achieving the NTR results working on Conversion Rate Optimization.SEO and Content Management: Optimize website content for search engines, including keyword research, on-page SEO, and content creation.Digital Marketing: Collaborate with Media and CRM Teams providing active contribution evaluating digital marketing campaigns, including email marketing, social media, PPC, and display advertising.Analytics and Reporting: Monitor and analyze website performance, traffic patterns, conversion rates, and sales data to identify opportunities for improvement.Inventory Management: Coordinate with the inventory team to ensure product availability and manage stock levels for online sales.Customer Experience: Enhance the online shopping experience by improving website usability, ensuring mobile optimization, and implementing best practices for UX / UI design.Promotions and Sales: Execute online promotions, discounts, and sales events to drive customer engagement and revenue.Collaboration: Work closely with the Markets, CRM, Brand, Human Channels and IT to ensure cohesive strategies and smooth operations.Stay Current: Keep up-to-date with the latest eCommerce trends, tools, and technologies to ensure the company remains competitive.Qualifications Bachelor’s degree in Marketing, Business, eCommerce, or a related field.Mandatory knowledge of the DACH marketStrong understanding of eCommerce platforms (Adobe Commerce is a plus) and CMS tools (Adobe Experience Manager is a plus)Proficiency in SEO, SEM, and online advertising.Experience with web analytics tools (Adobe Analytics is a plus) and data-driven decision-making.Communication and organizational skills.Ability to work independently and as part of a team.Strong problem-solving skills and attention to detail.Familiarity with web design principles.Proficiency in English and possibly in German (which would be considered a strong plus).Experience 3–7 years of work experience in eCommerce strategy, digital marketing, or a related field, in a global company.Familiarity with the European market, especially with Dach regional eCommerce trends and practices.#J-18808-Ljbffr

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