Europe Retail CRM Coordinator

2 giorni fa

Rome, Italia PradaGroup A tempo pieno

RomaEUR 40.000 - giorni faWe are looking for a Europe Retail CRM Coordinator who will play a key role in enhancing how we understand, engage, and retain our clients. This role will help us elevate our CRM capabilities, support store teams, and develop data-driven initiatives that reinforce customer loyalty and deliver an exceptional luxury experience across all touchpoints.ResponsibilitiesMaintain, develop, and manage CRM data records, ensuring continuous improvements to enhance functionality and data accuracy in line with business needs.Increase CRM utilization by driving user engagement, generating customer insights, and developing CRM workflows (client journeys) to support key business processes.Provide CRM support and training to store staff, distributing "how-to" guides, troubleshooting user issues, and coordinating with support teams when needed.Deliver CRM strategies aimed at boosting customer retention, loyalty, and re-engagement.Manage clienteling projects, including gifting initiatives, relationship-building programs, and customer acquisition activities.Produce tailored reports and contribute to the development and implementation of mid- to long-term clienteling strategies.Collaborate with Store Management to create cyclical action plans for store animations and in-store activations.Analyze the ROI of events and customer activation initiatives, preparing dedicated post-action presentations.Provide on-site support during events when required.Support the Head of Marketing and CRM with reporting activities and preparation of board presentations.QualificationsFluent in English, with excellent written and verbal communication skills; additional languages are a plus.Strong team-working attitude, with the ability to collaborate effectively across departments and support store teams with empathy and clarity.Results-oriented mindset, capable of managing multiple priorities and demonstrating strong problem-solving abilities in a dynamic retail environment.Advanced analytical skills, with the ability to interpret CRM data, extract insights, and translate them into actionable strategies.Proactive, detail-oriented, and highly organized, with a strong sense of ownership and the ability to work both independently and within structured processes.Strong digital and CRM literacy, ideally with experience using CRM platforms or clienteling tools within the fashion or luxury retail sector.Customer-centric approach, with a natural ability to understand client behaviors and contribute to meaningful, long‑term customer relationships.Genuine passion for the fashion and luxury industry, combined with curiosity, creativity, and a desire to drive innovation in customer experience.#J-18808-Ljbffr

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