Marketing Manager
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Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.
About The Job OpenTable, a global leader in connecting diners and restaurants, is seeking a strategic Marketing Manager to spearhead our growth initiatives in Italy. In this pivotal role, you will define and execute comprehensive B2B and B2C marketing strategies that drive brand awareness and customer acquisition. By leading cross-channel efforts and championing the Italian market internally, you will have a direct impact on our international expansion and the success of local hospitality partners. This is an opportunity to combine your data-driven expertise with a passion for the restaurant industry to shape our market presence.
Responsibilities Formulate and implement comprehensive B2B and B2C growth and performance marketing strategies in partnership with regional leadership to expand our footprint in Italy.
Execute brand marketing campaigns, events, and local media productions and partnerships to ensure cohesive campaigns that achieve business targets.
Manage the full lifecycle of localized brand and performance campaigns from ideation through execution, ensuring global messaging resonates with the local audience.
Direct cross-channel marketing efforts with channel owners in areas like SEO, Email and Performance Marketing.
Build and leverage industry partnerships, event sponsorships, and external agency relationships to strengthen brand positioning within the hospitality sector.
Establish robust testing frameworks and utilize quantitative and qualitative data to optimize campaign performance and inform strategic decisions across the organization.
Champion the Italian market internally by collaborating closely with sales,
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