Insights Capability Manager

4 giorni fa

Milano, Lombardia, Italia Bayer CropScience Limited A tempo pieno

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Insights Capability Manager

The Consumer Health division of Bayer S.P.A. is looking for a brilliant and experienced Insights Capability Manager.

MAIN TASKS AND RESPONSIBILITIES

  • Co-lead deployment and manage Brand Health Tracking (BHT), Penetration measurement and Post Campaign Launch Tracking (PLT) Programs to ensure timely delivery of quality data & insights to stakeholders.
  • Enable enterprise-wide access to platform with Brand health KPIs (long term Brand equity and short-term brand salience/consumer buzz, brand sentiment) to build stronger brands with clarity of positioning, strong differentiation and meaningfully relevant for people.
  • Ensure alignment on key performance indicators (KPIs) and benchmarks for campaign success, such as Ad recall, Message cut through, Creative asset quality performance, media reach, engagement, brand lift and purchase intent.
  • Own the process to proactively engage with cross functional teams (Brand/Category Insights and Analytics, Marketing teams) to align on the project brief & business questions, inputs in the data collection questionnaire, report content across multiple markets and brands.
  • Co-lead meta-analysis of data and insights contributing to the expansion of enterprise-wide insights and learnings.
  • Drive Operational Effectiveness across all enablers (people, tools, processes): create frictionless connections of BHT data with other intelligence platforms/dashboards to maximize data ROI, and drive change management initiatives.
  • Manage agency partner relationships, assuring top agency talent, to amplify best practices, bring the outside in, and identify next practices to elevate the impact of the measurement program.

WHO YOU ARE

  • Bachelor's degree in marketing, Business Administration, Data Science or a related field.
  • 12 + years' experience across Strategic Consumer Insights & Analytics or Market Research roles developed in Consumer Packaged Goods/Consumer Health/Over The Counter industry.
  • Strong technical knowledge in Primary Market Research, Brand Health Tracking, Brand Equity, Media and marketing data management.
  • Business acumen, commercial knowledge and strong ability to influence decisions.
  • Project management background.
  • Good communication and ability to work with different stakeholders.
  • Previous experience in different locations is preferred.
  • Good understanding of AI and Machine Learning capabilities.
  • Proficient in MS Office, advanced Excel, used/customized BI dashboards (Power BI/Tableau) with powerful data visualizations.
  • Excellent knowledge of English and Italian (both spoken and written).

Location: Milano
Type of contract: Permanent

Application Period:
Reference Code: 835655
Division: Consumer Health
Location: Italy : Lombardia : Milan
Functional Area: Marketing
Position Grade: A1 - VS 2
Employment Type: Regular
Work Time: Full Time

Contact Us

Address: Viale Certosa 130, 20156 Milano
E-Mail:

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