Marketing Specialist

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years our team has driven meaningful innovations in kidney care. As we build on our legacy we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams and longer fuller lives for patients that is what Vantive aspires to deliver. We believe Vantive will not only build our leadership in the kidney care space it will also offer meaningful work to those who join us. At Vantive you will become part of a community of people who are focused courageous and dont settle for the mediocre. Each of us is driven to help improve patients lives worldwide. Join us in advancing our mission to extend lives and expand possibilities. Summary This role will be instrumental in developing and executing marketing strategies that strengthen Vantives Kidney Care portfolio. The Marketing Specialist will support initiatives that increase awareness adoption and differentiation of our therapies contributing to our mission of improving patient outcomes and enhancing healthcare provider engagement. Essential Duties and ResponsibilitiesSupport the development and execution of comprehensive marketing strategies for the Kidney Care portfolio ensuring alignment with Vantives business goals. Develop impactful content (digital print educational) tailored to healthcare professionals, patients and other stakeholders. Gather and analyze market intelligence on competitors, pricing and customer needs; provide actionable insights for strategic decisions. Plan, execute and monitor marketing campaigns analyzing performance metrics to optimize future initiatives and ensure maximum ROI. Partner with sales, clinical, regulatory and medical affairs teams to ensure seamless execution of marketing programs. Assist in the planning and execution of marketing events, trade shows and webinars to promote Vantives products and services. Manage digital marketing efforts including SEO, PPC and social media strategies to increase online visibility and engagement. Support the management and tracking of the local marketing budget for Kidney Care in the assigned country.RequirementsMinimum of 3-5 years of experience in marketing preferably within the healthcare or medical device industry. Bachelor's degree in Marketing, Business Administration, Life Sciences or related field. Master’s degree is a plus. Fluent English and Italian. Strong understanding of digital marketing tools and techniques including social media, email marketing and content management systems. Excellent English written and verbal communication skills with a keen eye for detail. Analytical mindset with proven ability to translate data into insights and actions. Strong project management skills able to handle multiple priorities with tight deadlines. Ability to work cross-functionally and build strong relationships with internal and external stakeholders.Reasonable Accommodation Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please click on the link here and let us know the nature of your request along with your contact information. Form Link #J-18808-Ljbffr