Sales Engineer

HORIEN, formerly Elettra 1938, is the Italian group comprising HORIEN Automotive Solutions and HORIEN Salt Battery Solutions, with more than 80 years of history in the energy and automotive components sectors. It has production facilities and commercial branches in Italy, Switzerland, the United States, Mexico, Brazil, China, France, and Germany.HORIEN Automotive Solutions (formerly FIAMM Horns & Antennas) is today the undisputed world leader in the field of acoustic warning devices for the automotive market. It has successfully launched the production and marketing of innovative AVAS (Acoustic Vehicle Alert System) solutions dedicated to electric and hybrid vehicles and has complemented its traditional production and sale of vehicle antennas with new products that facilitate the management of communication signals in vehicles.HORIEN Salt Battery Solutions (formerly FZSoNick), with the production and marketing of nickel-sodium chloride storage systems, is the first player in the world to offer a safe and completely sustainable energy storage and backup solution: from the supply of raw materials, zero environmental emissions, absence of toxic materials, to maximum recyclability of components.For our US sales office, we are looking for a Sales Engineer based in Houston, Texas.The person will be responsible for generating and developing new business opportunities for advanced battery systems across North America, with primary focus on oil & gas, critical mission and industrial power applications.The Sales Engineer will evaluate customer technical requirements, architect appropriate solutions, and ensure alignment with performance, reliability, and lifecycle metrics.JOB DUTIES:Identify and qualify new business opportunities requiring advanced battery technologies, ensuring applications meet electrical, mechanical, thermal, and operational specificationsInterpret customer RFPs, RFQs, and technical documentation to prepare accurate, technically compliant proposalsConduct system-level evaluations including load analysis, discharge profiles, duty cycles, backup time calculations, environmental considerations, and integration constraintsCollaborate with Application Engineering to validate solution configurations, confirm system performance, and support customer design reviewsPresent technical product capabilities, system architectures, and test data to engineering teams, procurement groups, and technical decision-makersDevelop technical relationships with power engineers, network architects, reliability teams, and operations engineers at target accountsProvide technical training, product demonstrations, and detailed performance explanations to support design‑in and spec‑in activitiesTroubleshoot system-level issues in collaboration with engineering teams and provide root‑cause insight to customers and internal stakeholdersMonitor battery technology trends (chemistries, safety standards, thermal stability, lifecycle modeling, charge algorithms) and translate insights into actionable recommendationsPerform competitive product assessments, including specification comparison, performance benchmarking, and TCO/ROI modelingProvide technical recommendations for new product improvements, feature enhancements, and future roadmap planning based on field feedback and performance requirementsEnsure solutions comply with industry standards and certification requirements (e.g., IEEE, UL, Telcordia/GR‑1089, GR‑4228, NEBS)Support customer testing and qualification processes, including factory acceptance tests (FAT), site acceptance tests (SAT), environmental testing, and validation of key performance metricsReview and interpret testing procedures, cycle life data, and certification reports to guide customer adoptionSupport the development of North American market strategies, emphasizing technical differentiators and application‑specific valueProduce technical sales reports summarizing engineering updates, field performance, competitive analysis, and major customer activitiesDrive technical aspects of OEM