Marketing Manager BtoB

OverviewENGIE puts sustainable development at the center of its activities (electricity, natural gas, energy efficiency, and services) to meet the challenges of the energy transition to a low-carbon economy: access to a sustainable economy, climate change mitigation and adaptation, and resource optimization.Who are we looking for?We are currently searching for a Marketing Manager B2B in S&EM Italy reporting to the Head of Downstream, based in Milan. The Marketing Manager B2B will lead, strategically, a team of 2-3 specialists and lead the development and lifecycle management of energy products (electricity and gas) for the B2B, Giants, and SME segments in the Italian market. The ideal candidate will have a strong understanding of product structuring, market intelligence mechanism, and sales channel collaboration, with a proven ability to translate market insights into actionable product strategies.ENGIE Supply & Energy Management (S&EM) provides energy supply solutions and risk management services to support its clients through their decarbonization journey, while optimizing ENGIE’s assets and contributing to value creation.ENGIE is a global reference in low-carbon energy and services with a leading energy management business, piloted by its Global Business Unit Supply & Energy Management (S&EM) who built its savoir-faire managing the Group’s large and diverse asset portfolio over 20+ years.7,500 employees around the world develop our solutions, through 19 countries. We cover the full energy mix: renewable and thermal power, natural gas & LNG, biomass, environmental products. Our experts provide tailor made solutions based on a wide range of savoir-faire in energy management with a strong focus on decarbonation and decentralization. Our clients span the entire value chain: producers, asset developers, financial players, utilities, distributors and industrials. Our global reach and strong local presence enable us to offer these diverse clients tailor-made services and respond to rapid changes in mature or emerging markets alike.Our 3 expertise:Asset managementEnergy supply , providing green energy & innovative solutionsAt S&EM we encourage breakthrough results, team spirit, curiosity and innovation while preserving the right work/life balance for you.What will you do?As Marketing manager on B2B, you will:Monitor and analyze market trends, customers and competitors behavior, as well as competitive landscape to benchmark continuously defined strategy, anticipating commercial trends and identify new opportunities on segment and products.Collaborate actively with the Head of Downstream and the other sales manager to set up and fine tune the commercial strategy and the client segmentation, regarding clients, volume, delivery point and sector of interests, of Downstream desk of the BP Italy.Contribute to the strategic direction of BP Italy by aligning marketing initiatives with business objectives.Design and structure innovative energy products tailored to B2B, Giants, and SME customer needs in alignment with specialized Energy management desk fully respecting internal guidelines and procedures.Oversee the full lifecycle of product creation being the main interface of the Downstream desk versus the main internal stakeholders, from ideation to launch and post-launch performance tracking.Evaluate product performances and market reaction to optimize offerings strategies and positioning. In this contest support Head of Downstream to fully oversee desk performances with a strong digital orientation on weekly, monthly, quarterly and yearly basis.Act as a key interface with Key