Consultancy - CRM Journeys Consultant - Private Fundraising & Partnership (PFP), Rome, Italy, 12 Mon

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Contract type: Consultant
Duty Station: Rome
Level: Consultancy
Location: Italy
Categories: Fund Raising
UNICEF works in over 190 countries and territories to save children's lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job - it is a calling.
UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
For every child, the right to protection
TERMS OF REFERENCE
Purpose of Assignment:
The Private Sector Fundraising and Partnerships Section (PSFP) within UNICEF's Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive sustainable income growth. Within PSFP, the Digital Fundraising team supports markets in strengthening digital fundraising capabilities, donor engagement, retention and lifetime value.
The selected applicant will work as a CRM Journeys Specialist, supporting UNICEF markets in the design, implementation and optimization of Salesforce Marketing Cloud (SFMC) journeys. The consultancy will strengthen donor engagement, retention and lifetime value through data-driven journey orchestration, marketing automation, segmentation, testing and performance optimization. The consultant will combine hands-on execution, strategic guidance and market enablement, while ensuring strong alignment between CRM, paid media, content and broader Individual Giving priorities.
Scope of Work:
The CRM Journeys Specialist is responsible for supporting the design, execution and continuous optimization of automated and bulk donor communications in Salesforce Marketing Cloud (SFMC), helping participating UNICEF markets improve donor engagement, retention, conversion and lifetime value. The consultant will work closely with global, regional and market teams to strengthen CRM strategy, journey orchestration, reporting, testing and market capability.
1. CRM Strategy and Journey Orchestration
2. Campaign Optimization and Performance
3. Market Enablement and Knowledge