Creative Strategist

2 giorni fa

roma, Italia Remotely Talents A tempo pieno

Position SummaryOur client, a fast-growing Health & Wellness DTC brand generating $4M / month and scaling toward $10M / month, is looking for a data-driven Creative Strategist to join their performance marketing team.This role focuses heavily on Meta (Facebook / Instagram) paid social and requires someone with strong experience in direct-response creative, high-volume ad production, and a deep understanding of buyer psychology.You’ll collaborate closely with the existing Creative Strategist, founders, and a large internal creative team (video editors, designers, UGC coordinators). The ideal candidate comes from a high-volume, high-performing eCommerce brand, ideally within the health & wellness niche.This is not a purely creative role, it's a performance role. Data guides everything.Key ResponsibilitiesDevelop high-performing ad concepts, hooks, and scripts for Meta paid campaigns.Write persuasive direct-response copy (short-form & long-form).Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations.Collaborate with editors, designers, and UGC creators to translate ideas into high-quality final ads.Maintain, organize, and improve the creative pipeline, briefs, processes, and internal systems.Participate actively in creative brainstorming with founders and the creative team; contribute fresh angles and insights.Test, iterate, and optimize creatives based on performance, ensuring speed and precision.Follow proven frameworks and winning structures rather than reinventing for creativity’s sake.Apply strict direct-response principles to ensure ads convert at scale.Required Qualifications1–3+ years of experience in direct-response creative strategy (agency, DTC brand, or freelance).Strong background in Meta ads, especially in high-volume creative environments.Proven ability to write conversion-focused copy and understand frameworks like AIDA, PAS, 4Ps, etc.Highly data-driven mindset, prioritizes performance over creative preference.Experience working with creative teams (editors, designers, UGC creators).Strong understanding of DTC consumer psychology and scroll-stopping principles.Clear, fluent English communication skills (written & verbal).Ability to work independently, manage deadlines, and take ownership without hand-holding.Experience in health, wellness, supplements, or pain-relief brands is highly preferred.Ideally from a high-volume, nine-figure eCommerce brand or similar level of output and performance maturity.Nice to Have (Not Mandatory)Experience with UGC casting, UGC production, or managing creators.Background in copywriting, scriptwriting, or content strategy.Familiarity with tools such as Meta Ad Library, TripleWhale, Foreplay / Atria, Frame.io, Airtable, etc.What We OfferCompetitive base salary (please see below; negotiable based on skills and experience)Performance-based monthly bonuses, depending on winning ads produced (often +$1–2K).Opportunity for rapid growth into Senior Creative Strategist, Team Lead, or Creative Director roles as the team scales.Direct mentorship from the founders and senior creative team.Fully remote role within a supportive, high-performance culture.Work with a fast-growing DTC brand producing hundreds of creatives per week, offering unmatched learning and scaling experience.#J-18808-Ljbffr

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