Senior Product Marketing Specialist

3 giorni fa

emilia romagna, Italia Medium A tempo pieno

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Product Marketing Manager - REMOTE. In this role, you will spearhead marketing strategy and execution for key brands within our dental portfolio. Your work will significantly shape customer experiences and engagement as you lead content development and marketing initiatives. Collaborating across functions, you will ensure alignment in messaging and drive brand awareness while overseeing various marketing projects. This is an excellent opportunity to make a tangible impact in a fast-paced and innovative environment, contributing to the digital transformation of healthcare solutions. Accountabilities Drive diversified lead generation strategies to exceed monthly targets. Develop tailored messaging for each brand while maintaining a cohesive narrative. Lead multi-brand content initiatives, including testimonials and education programs. Manage campaign planning, brand partnerships, and trade shows. Deliver quarterly marketing plans in collaboration with sales and product stakeholders. Partner with design and media teams to implement marketing programs. Provide branded materials to support sales goals. Execute customer advocacy and engagement programs. Maintain retention email programs for relevant content. Manage allocated budgets and optimize campaign efficiency. Deliver performance reports and insights for continuous improvement. Requirements 8+ years of experience in B2B marketing, preferably in SaaS/software and healthcare. Proven expertise in content marketing and brand programming. Strong knowledge of marketing automation and analytics tools. Data-driven with the ability to analyze and optimize campaigns. Excellent project management and communication skills. Highly organized and adaptable in fast-paced environments. Ability to work cross-functionally with multiple brands. Benefits Competitive salary range of $100-120K. Remote work flexibility across multiple time zones. Inclusive and diverse work environment. Opportunities for professional development. Supportive team culture focused on collaboration and results. Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #J-18808-Ljbffr

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