Brand Manager

1 giorno fa


Turbigo, Italia Sobi A tempo pieno

Brand Manager - Complement-Mediated DiseaseJob type: Full-timeAt Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of rare disease patients. And our edge comes from our team of people.Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.ResponsibilitiesDevelop and manage a complete marketing program for the successful introduction, marketing and sales of brand in scope.Collaborate with all departments to ensure an effective alignment on information, solutions co‑creation and identification of current and future business opportunities.Review and analyze sales trends to monitor overall profitable growth and marketing position as well as to timely identify possible areas of improvement.Inform and keep the organization informed on vital activities that affect objectives and goals of the division.Responsible for planning and executing the marketing plan within the approved operating expenses level.Ensure good accuracy for the Demand Plan.Develop and implement local marketing plan strategies and tactics according to the Global Brand Plan.Develop and implement omnichannel plan strategies according to the Global plan.Liaise with the global team and contribute to developing the launch and marketing strategy and tactical plan of assigned product(s).Sharpen and adapt the local commercialization strategy and tactics based on customer insights and market/competitor perspectives and ensure key information is included in global strategy development.Lead the Brand cross‑functional team (BOOST) to identify new business opportunities, insights and solutions to implement.Localize and tailor global key messages and promotional tools to develop impactful omnichannel brand communication, in compliance with Italian law.In coordination with NSM and KAMs prepare the


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