Product Marketing Manager

Join to apply for theTrading Product Marketing Managerrole atMoneyfarmWe are a rapidly growing pan‑European digital wealth manager, serving over 167,000 active investors with more than £5.5 billion invested on our platform. We began in Milan in 2011 with the purpose to help more people improve their financial well‑being by making personal investing simple and accessible through technology. Today we are recognised as one of the most innovative fintechs, headquartered in London, with a team of 220+ people across 4 offices in Italy and the UK. We are proudly backed and funded by partners including Poste Italiane, Cabot Square Capital, United Ventures, and Allianz.Our Vision To combine passion, expertise, and technology to provide best‑in‑class investment solutions and advice that protects and grows client wealth over time.Our Core ValuesRelationships are our first asset: We’re one team, built on trust, honesty, and transparency. We value our relationships above all else.Trust drives success: We give each other the space to grow. We empower our employees to succeed, so they can make a real impact.Our customers dream big, just like us: We see the bigger picture and we make sure our customers see it too. We’re always focused on the best outcomes for our clients and for each other, no matter what the goal or how big the dream.At Moneyfarm, our success comes from the impact each of us makes. We move with purpose, urgency, and ambition to deliver outcomes that matter for our clients and our business. Everyone is empowered to take ownership, challenge the status‑quo, and turn bold ideas into results. As we evolve, we embrace AI as a catalyst for sharper thinking, smarter decisions, and even greater impact. Our diversity fuels our creativity and drives better decisions – it’s our competitive edge.About the Role As the Trading Product Marketing Manager, you will define and communicate Moneyfarm’s trading and investing proposition across the UK and Italy. You will translate product capabilities, market insights, and customer behaviours into clear, compelling narratives that drive awareness, activation, and ongoing engagement of our self‑directed investment solutions.You will sit at the intersection of Marketing, Product and Commercial, ensuring that our trading offering is positioned accurately, understood deeply, and experienced consistently across every customer touchpoint.Main ResponsibilitiesStrategic positioning and proposition developmentDefine and refine the messaging, positioning, and customer value narrative for Moneyfarm’s trading products (Share Investing, Conto Titoli, PAC, structured notes, bonds, ETFs, ETNCs, and future enhancements).Translate complex market mechanisms (execution quality, fees, asset access, order types, primary market opportunities) into simple, customer‑friendly messages.Own the story: from top‑of‑funnel positioning all the way to product pages, onboarding journeys, and in‑app education.Build a clear differentiation strategy against major trading competitors (e.g., Trading212, Freetrade, Fineco, Directa, eToro), ensuring Moneyfarm’s hybrid value (data clarity, integrated view, expert guidance available when needed) is always visible.Go‑to‑market executionLead go‑to‑market plans for trading features, product improvements, market launches, and pricing updates.Define the value proposition, messaging framework, and content needs for CRM, content, brand and acquisition teams.Coordinate cross‑functional delivery with Product, Engineering, Investment Advice and Design.Craft structured briefs for campaigns, landing pages, in‑app communications and performance materials.Performance and customer insightMonitor performance KPIs and customer behaviour across the trading lifecycle: activation, first trade, funding patterns, retention, trading frequency and cross‑sell.Use insights from dashboards, market research and competitive monitoring to refine positioning, identify opportunities and influence product roadmap priorities.Understand the behaviours of self‑directed investors, active traders and mixed delegators; feed this perspective into product, content and CRM.Industry and competitive analysisStay on top of trends in retail trading, investment platforms, execution practices and regulatory developments.Maintain competitive intelligence across pricing, UX, product coverage and feature innovation.Serve as the internal reference point for trading product narratives and competitive context.Nice‑to‑have CRM and Lifecycle CapabilitiesAbility to define CRM journeys for trading customers: onboarding, first‑trade nudges, education flows, dormant user reactivation and cross‑sell to long‑term investing.Experience using behavioural data to segment and tailor communications (e.g., active traders vs. casual investors vs. mixed customers).Comfortable working with CRM teams to optimise engagement through email, push, in‑app messages and personalised content.Basic familiarity with A/B testing, experimentation frameworks and lifecycle optimisation.Understanding of how CRM and Product Marketing work together to drive adoption and engagement.Requirements6+ years of experience in product marketing, proposition development or go‑to‑market roles within trading, brokerage, fintech or investment platforms.Strong understanding of retail trading practices: stocks, ETFs, equities, bonds, order execution, fee structures and platform mechanics.Ability to translate technical concepts (e.g., order routing, asset access, custody, spreads, primary market notes) into clear customer‑led narratives.Commercial mindset with experience influencing product adoption and engagement metrics.Excellent communication, writing and storytelling skills, with a bias toward clarity and precision.Proven stakeholder management experience across Product, Engineering, Marketing, Compliance and senior leadership.Hands‑on, collaborative and comfortable switching from high‑level proposition design to practical execution (briefs, messaging, content review).Experience with Italian and/or UK trading or investing markets is highly preferred.CRM or lifecycle experience is advantageous, particularly with multi‑channel communication tools.What Success Looks LikeClear and differentiated positioning for Moneyfarm’s trading vertical.A coherent GTM engine that supports launches and continuously improves.Trading customers who understand the product, experience value early and stay engaged over time.Data‑driven insights driving improvements in activation, frequency, cross‑sell and retention.Smooth collaboration across Product, CRM, Brand and Commercial teams.This role is based in our Milan office. Our smart‑working policy requires at least two days of in‑office presence per week.For this role, please upload your CV in English.BenefitsHealth insurance and wellness plan.Fee‑free investments on Moneyfarm platform.Career development opportunities.Training opportunities.Regular office social events.#J-18808-Ljbffr