CRM Manager

Questa posizione è in CBRE Italy

Il processo di selezione sarà interamente gestito CBRE Italy.

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CRM Manager Job ID: Posted: 15-Jul-2026 Service line: Advisory Segment Role type: Full-time Areas of Interest: Marketing Location(s): Milan - Lombardia - Italy CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company based in Dallas, is the world's largest real estate consulting firm (based on 2020 revenue). The company employs over 100,000 people (excluding subsidiaries) and provides services to property owners and real estate investors through approximately 530 offices worldwide (excluding subsidiaries). CBRE offers a wide range of integrated services, including strategic consulting, real estate sales and leasing; corporate services; property, facilities and project management; financing, estimates and valuations; development services; investment management; research and consulting. CBRE Italy , with over 1500 employees and collaborators and 3 offices in Italy (Milan, Modena, Rome), offers excellent service to all Real Estate stakeholders, covering the life cycle of a property at 360 degrees and providing innovative solutions in various sectors of activity, always guided by our RISE values (Respect, Integrity, Service and Excellence). For our Milan office, we are looking for a CRM Manager with solid experience in Salesforce and in the operational management of CRM platforms in structured corporate environments. The resource, reporting directly to the Head of Marketing & Communications & CRM, will actively contribute to the transformation of the platform from an activity recording tool to a true predictive and relational CRM, supporting the commercial growth of all Business Lines. Activities:

• Monitoring and continuous improvement of CRM data quality, completeness, and reliability
• Proactive management of duplicates, obsolete data, and compliance with EMEA data entry guidelines
• Operational support and mentoring for key users for effective platform utilization
• Design and delivery of training activities and monitoring of adoption KPIs
• Collection of business requirements and coordination with EMEA teams for platform evolutions
• Support for the development, testing, and release of new functionalities, including the evaluation of AI solutions in the Salesforce ecosystem (e.g., Einstein, Agentforce)
• Development of dashboards, reports, and KPIs (Salesforce and Power BI) to support commercial decisions
• Construction of customer profiling and segmentation models to generate insights, identify opportunities, and support the Client Care program
• Structured collaboration with Marketing, Business, and Digital & Technology for system integration, data governance, and compliance
• Support for the implementation of the Sales Management project, a strategic initiative of the company's industrial plan aimed at standardizing the end-to-end commercial process through the adoption of corporate digital tools

Requirements & Mindset:

• At least 5 years of experience in CRM or Sales Operations roles in structured environments
• Solid knowledge of Salesforce (standard/custom objects, reports, and dashboards)
• Experience in operational management of complex CRMs (data quality, training, technical coordination)
• Ability to translate business needs into functional requirements, interfacing with IT and Digital
• Strong competence in creating dashboards (Power BI) and identifying KPIs with the ability to make data clear and actionable
• Approach oriented towards Client Intelligence and the use of data to generate insights and opportunities
• Excellent stakeholder management skills in international and matrix contexts
• Fluent in Italian and English

Why CBRE? When you join CBRE, you become part of the global leading company in commercial real estate that helps companies and people achieve their growth. We are a team of problem-solvers and dynamic professionals who look to the future to create a significant impact. Our collaborative culture is based on shared values – respect, integrity, service, and excellence – and we value the diverse perspectives, backgrounds, and skills of our people. At CBRE, you have the opportunity to build your path and realize your full potential. EU Pay Transparency Disclaimer Salary and benefit: RAL € according to the seniority. Bonus. Welfare. Ticket restaurant. If you have any queries/concerns regarding the transparency of the CBRE recruitment process, please contact us directly at ( )(mailto: ). Equal Employment Opportunity Statement: CBRE is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All employ