Paid Social Strategist

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:Be Extraordinary by Leading Collectively to Inspire transformative Creativity.Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.Role Summary & Impact The Paid Social Strategist will be responsible for the planning, activation, monitoring, and optimization of paid campaigns, with a specific focus on the editorial plans of various brands active in multiple countries. They will work closely with the internal media team and the client’s creative partner agencies, in order to ensure a consistent and effective brand presence on digital platforms. This will involve close collaboration with the client’s marketing departments.Key Responsibilities Strategic and operational planning of advertising campaigns on social platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, X (Twitter), Pinterest, etc.Definition of budgets, cost allocation, and estimation of objectives (KPIs) for each editorial plan, in line with the brand's overall strategy.Setup and operational management of campaigns within various Business Managers or ad management platforms.Continuous monitoring of performance and optimization of content, targeting, and budgets to maximize results (Reach and Costs).Post‑campaign results analysis and creation of reports with actionable insights for future activity improvement.Coordination and collaboration with creative agencies for the production of editorial plans consistent with agreed objectives.Management of social communication flows, acting as a bridge with media centers/digital hubs to ensure smooth and smart execution of social activities.Monitoring of industry trends and advertising best practices, proposing innovative solutions to enhance brands' online presence.Requirements 3‑5 years of experience managing Paid Search and Paid Social campaigns.Proven success in handling complex campaigns and large‑scale budgets.Strong strategic and innovative mindset with the ability to make data‑driven decisions and steer brand presence across dynamic digital landscapes.Exceptional problem‑solving skills and the ability to work autonomously.Demonstrated expertise in orchestrating integrated social media strategies, seamlessly blending paid media activations with robust organic content planning, editorial calendar management, and community engagement initiatives to build holistic brand narratives.Advanced expertise in tools such as Google Ads, Facebook Ads, Search Ads 360, Google Analytics, Amazon Marketing Services, and TikTok.Highly proficient in Excel, PowerPoint, and Outlook.Fluent in business English, with excellent communication and presentation skills.Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.While we appreciate all applications received, only those candidates selected for an interview will be contacted.Please read our Privacy Notice for more information on how we process the information you provide.Employment Details Seniority level: Mid‑Senior levelEmployment type: Full‑timeJob function: Marketing and SalesIndustry: Advertising Services#J-18808-Ljbffr