Senior Lifecycle Marketing Manager | EMEA
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In this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You’ll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You’ll identify key lifecycle moments to drive product usage and expansion, and you’ll measure impact to optimize ROI and retention. This is a pivotal role in Deel’s customer experience and growth strategy.
Retribuzione / Benefits Stock grant opportunities
Optional flexible working office membership
Total rewards program
Inclusive equal-opportunity employer
Additional perks based on status and location
Responsabilità Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
Provide actionable insights to improve conversions and campaign effectiveness
Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle
Requisiti fondamentali 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology
Proven track record of cross-sell and upsell campaigns with measurable revenue impact
Strong analytical skills with ability to derive insights from data
Hands-on experience with marketing automation platforms, especially HubSpot and Braze
Excellent written and verbal communication skills across remote teams
Experience managing large cross-functional projects across cultures and time zones
Self-motivated, adaptable, and able to work in a fast-paced, global environment
Growth mindset and comfort with ambiguity
collaboration across teams
analytical thinking
adaptability
HubSpot
Braze
A/B testing
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