Vertical and Ecosystem Marketing Professional

1 giorno fa

milan, lombardy, Italia Siemens Tempo pieno

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Vertical and Ecosystem Marketing Professional Job ID Posted since 24-Jul-2026 Organization Smart Infrastructure Field of work Marketing Company Siemens S.p.A. Experience level Mid-level Professional Job type Full-time Work mode Hybrid (Remote/Office) Employment type Permanent Location(s)

Milan - Milano - Italy

Transform the everyday for everyone At Siemens, we enable sustainable progress through technology, connecting the real and digital worlds to improve how we live, work, and move. We put our people first - creating a diverse, global environment where you can grow, take ownership, and make a real impact from day one. Here, your ideas turn into innovative solutions that transform industries, infrastructure, mobility and everyday life. Your next chapter starts here Your role: As a Vertical and Ecosystem Marketing Professional , you will be part of the SI Marketing Team , contributing to the development and execution of integrated marketing strategies across priority industry verticals and partner ecosystems. Your mission will be to support business growth through targeted demand generation programs, customer engagement initiatives, and ecosystem activation activities, helping translate business priorities into impactful go-to-market actions. Your day-to-day activities will include developing and executing vertical marketing plans, managing integrated campaigns across digital and physical channels, and collaborating with Sales, Business Units, Channel Management, and Global Marketing teams to drive pipeline contribution, market engagement, and business growth. You’ll make an impact by:

Driving the planning and execution of marketing initiatives across assigned industry verticals and market segments.
Translating business priorities into targeted go-to-market programs, customer engagement activities, and value-driven marketing campaigns.
Executing integrated demand generation programs across digital marketing, events, ABM initiatives, customer engagement activities, and industry-focused campaigns.
Supporting pipeline development through measurable marketing activities aligned with commercial objectives.
Collaborating closely with Sales teams and Gobal marketing team to maximize campaign effectiveness and opportunity development.
Tracking and optimizing marketing performance using KPIs such as MQLs, conversion rates, pipeline contribution, and ROI.
Supporting the execution of co-marketing initiatives with OEMs, distributors, system integrators, and strategic ecosystem partners.
Sharing actionable insights and best practices to continuously improve marketing effectiveness and business outcomes.

What makes you a great match: Core Requirements

Bachelor's degree in Marketing, Business Administration, Economics, or related fields.
4–5 years of experience in Marketing, preferably within B2B, technology, industrial, automation, infrastructure, or digital transformation environments.
Proven experience in demand generation, integrated marketing campaigns, and digital marketing programs.
Strong understanding of marketing planning, campaign management, and funnel performance.
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