Product Design Lead – AI Assistant

Product Design Lead – AI Assistant & Conversational UX (Bangkok - Based, Relocation Provided) Role: Product Design Lead – AI Assistant & Conversational UX (Bangkok - Based, Relocation Provided) at Agoda. Overview Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our employees foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world. This role is Bangkok-based with relocation provided. What You’ll Do Design & Execution Lead the end-to-end design of AI and chat-based experiences across web and app. Translate complex AI capabilities into clear, helpful user flows and intuitive interfaces. Create prototypes and flows that balance clarity, trust, and speed for users. Drive UX and visual design quality within your scope, while aligning with Agoda’s broader vision. Partner with Design Leadership, Product managers, Engineers, Researchers, Analysts and Content designers to shape what we build and how we build it. Use data-driven insights, research, and industry best practices to align on design direction. Leadership & People Manage and mentor a small team of 2–3 designers, focusing on growth and creativity. Provide regular feedback, run critiques, and support career development. Help scale design culture, systems, and quality through org-wide design initiatives. Act as a thought partner to senior stakeholders across Product, Data Science, and Engineering. What You’ll Bring 7+ years of experience in product or interaction design, with proven hands-on craft. Experience designing for conversational interfaces, chatbots, or AI-powered systems. A strong portfolio showing user-centered thinking and high-quality execution. Ability to simplify complexity through clear information architecture and interaction flows. Experience leading design discussions and collaborating cross-functionally. Mentorship or light people management experience is a plus. Familiarity with LLMs, natural language UX, or multimodal interactions is a bonus. A data-informed mindset with experience using research, analytics, and best practices to guide design decisions and validate ideas with cross-functional teams. Bonus Points Background in voice UX, multimodal interfaces, or customer support tools Experience with localisation and designing for multilingual audiences Familiarity with personalisation engines or recommendation systems Prior experience in travel, e-commerce, or large-scale B2C platforms Why This Role This is a rare chance to combine craft leadership and small-team management in a high-impact AI product area. You’ll influence the direction of a new travel paradigm and shape the conversational layer that connects users to Agoda’s ecosystem, from search to support to inspiration. Join us to help build the next generation of AI-powered travel experiences. Equal Opportunity Employer At Agoda, we pride ourselves on being a company represented by people of diverse backgrounds. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or other legally protected characteristics. Disclaimer We do not accept unsolicited third-party submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. #J-18808-Ljbffr