Lifecycle Marketing Manager

12 ore fa

emilia romagna, Italia Medium A tempo pieno

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Integrated Marketing Manager - REMOTE. In this role, you will play a critical part in enhancing consumer experiences through integrated marketing strategies. Your leadership will guide a team in executing campaigns that span email, push notifications, and social media, ensuring alignment with broader marketing goals. This is an exciting opportunity to innovate and drive lifecycle marketing efforts, leveraging data-driven strategies to engage customers. You will collaborate closely with cross-functional teams, creating a dynamic environment for impactful marketing execution and brand collaboration. Accountabilities Own lifecycle strategy across email, push, in-app, and SMS using Braze. Build, launch, and optimize automated customer journeys. Define segmentation and campaign logic in partnership with Analytics. Lead planning and execution of seasonal and promotional campaigns. Translate business goals into compelling campaign strategies. Collaborate with Sales on brand-sponsored lifecycle campaigns. Write and edit high-quality marketing copy for various channels. Serve as primary Braze power user and expert. Manage and mentor an Integrated Marketing Coordinator. Review campaign builds and collaborate on performance insights. Requirements 4–6 years of experience in integrated marketing or retention marketing. Hands-on experience with Braze or similar platforms. Strong copywriting skills for high-performing messaging. Experience in executing seasonal and promotional campaigns. Analytical mindset for interpreting performance data. Experience managing or mentoring team members. Excellent cross-functional communication skills. Required to achieve Braze certification within 30 days of hire. Benefits Fast-paced and competitive tech environment. Meaningful responsibilities with substantial impact. Remote work flexibility. Opportunities for professional growth and development. Commitment to diversity, equity, and inclusion. Fair compensation and comprehensive benefits. Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best #J-18808-Ljbffr

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