Product Marketing Specialist-Electrification
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In this role you will drive growth and market positioning for ABB's Enclosure portfolio in Italy. You’ll collaborate with customers, sales, channel partners, and factories to promote and develop products, shaping go-to-market strategies aligned with global objectives. You will monitor market trends, identify opportunities, and support new product launches while improving customer satisfaction. Your work will connect technical features to customer value and reinforce ABB’s market leadership.
Retribuzione / Benefits Flexible working hours
Hybrid work options
Wellbeing support for employees and families
Welfare plan with personalized services
Canteen or meal vouchers
Responsabilità Develop and implement product marketing strategies for the enclosure portfolio in Italy
Define value propositions, product positioning, and go-to-market initiatives
Monitor market trends, competition, customer needs, and regulatory changes
Collaborate with local/global product management to provide market insights and support launches
Drive customer satisfaction and contribute to NPS improvements
Create business plans and commercial initiatives to expand ABB’s presence across markets
Participate in customer visits, events, and channel partner activities to strengthen market position
Requisiti fondamentali Bachelor's or Master's degree in Electrical Engineering or related technical field
2+ years of experience in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development in electrical industry
Ability to translate technical features into customer-focused value propositions
Excellent communication and presentation skills with cross-functional and international experience
Proactive, results-oriented, comfortable in cross-functional and international environments
Fluency in Italian and English (spoken and written)
Strong communication skills
Cross-functional collaboration
Proactivity and results orientation
Product marketing strategy
Go-to-market planning
Market and competitive analysis
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