Digital Communication
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Contexte et environnement
TotalEnergies is a multi-energy Company that produces and markets energy on a global scale: oil and biofuels, natural gas and green gas, renewables, and electricity. Our 100,000 employees are committed to making energy more affordable, cleaner, reliable, and accessible to as many people as possible. Present in over 130 countries, TotalEnergies places sustainable development in all its dimensions at the heart of its projects and operations to contribute to the well-being of people.
TotalEnergies has been present in Italy for over 70 years. Its activities span the entire energy sector value chain, operating through various companies located throughout the country.
At TotalEnergies, we invest in people and developing their talent. We consider safety, health, and respect for human rights our priorities. Hence, we are committed to ensuring a safe, inclusive, and innovative professional environment where collaboration and listening are part of our model. We place people at the center, ensuring a balance between work and private life, promoting flexibility and well-being, company welfare, and meal vouchers, within a culture that celebrates success and shares moments of conviviality.
TotalEnergies will review the received applications, giving care and attention to the values of Diversity and Inclusion.
Activités
- Coordinate the design, development, deployment, and continuous improvement of the Company’s digital ecosystem, including the EP website and related platforms (e.g. dark sites).
- Manage and oversee all aspects of the affiliate’s external web presence, ensuring optimal performance, usability, and alignment with business objectives.
- Create, update, and optimize digital content (pages, news, videos, images, landing pages, banners), ensuring accuracy, consistency, and timeliness of published information.
- Ensure coherence with corporate brand identity, tone of voice, and editorial guidelines across all digital channels.
- Transform the editorial calendar and COM plan into a strategic communication tool, proposing and coordinating multi-channel campaigns and content themes.
- Proactively identify and develop stories, projects, and initiatives to enhance internal and external visibility.
- Adapt content to different audiences (internal, external, institutional), ensuring clarity, relevance, and consistency in messaging.
- Develop communication narratives in line with Company priorities (safety, operations, sustainability, people)
- Support the preparation and publication of approved crisis-related content, ensuring clarity, coherence and alignment with Company messaging.
- Support communication campaigns (events, Town Halls, recognition, safety initiatives) with integrated content (web, visuals, messaging)
- Contribute to increasing employee engagement by promoting innovative, accessible, and dynamic content formats.
- Ensure that the website operates correctly and in accordance with the TotalEnergies goals - allow the