Paid Media Specialist

Activities
As a Paid Media Specialist, you will define and execute our digital performance strategy across all channels and funnels. You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth.
Responsibilities
Own the hands‑on execution of our paid performance strategy across all paid channels – from campaign setup to daily bidding optimization.
Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met.
Design and run a structured testing roadmap (creative, audience, bidding strategy) to continuously improve efficiency
Ensure tracking and measurement infrastructure is correctly implemented across campaigns
Act as the technical challenger to our agency partners and push for smarter, faster delivery
Work closely with peers across SEO, content and CRO to align on a shared growth agenda
Work closely with key stakeholders across product, sales and brand to drive impact
Required skills
Experience of at least 2 in the role
Ability to manage critical situations through good decision‑making skills
Degree in field Digital Marketing, Statistics, Economics, Engineering
Knowledge of the English language
Knowledge of the main performance channels including hands on experience in Search Console
Knowledge of the following software: Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform
Contract offer
Working conditions : Permanent employment contract
Working hours : Full time (37 hours per week)
Applicable Collective Labour Agreement : National Collective Labour Agreement for employees in the credit sector (NCLA)
Location : Milan (hybrid)
Starting annual base salary: 48.000€
Variable remuneration : in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function and individual performance)
Our compensation approach is built on objective, gender‑neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.
The benefits of joining ING
In addition to being a part of a great team, working in a fun and innovative environment, we offer:
Flexible Smart Working
Competitive base salaries and performance‑based bonuses
Meal vouchers and corporate restaurant and bar
Health insurance and Accident insurance
Pension fund and welfare plan
Diverse cultures & Innovative mindsets
International Environnent and Talent Program
Commitment to sustainability
Lots of training development opportunities to help you grow
Lots of moments dedicated to physical and mental well‑being
A special day off when it is your birthday: we call it #doyourbirthday
And of course, we can’t forget free water & coffee at the office
About ING
ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital