Global Brand Governance Manager, Robotics

At ABB, we help industries outrun ‑ leaner and cleaner. Here, progress is an expectation ‑ for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.This Position reports to: Senior Business Communications ManagerThis role sits within ABB’s Robotics business, a leading global robotics company. We’re entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized $300B technology group and investor/operator focused on AI, robotics, and next‑generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics‑working alongside world‑class experts in a fast‑moving, innovation‑driven environment.Your role and responsibilities (Mandatory)The Global Brand Governance Manager is responsible for supporting the positioning and managing the ABB Robotics Brand globally, focusing on technology leadership, industry‑specific knowledge, and customer centricity, in line with the business strategy and company purpose. The position will also support the process of defining and developing a new brand identity following the close of the acquisition of ABB Robotics by SoftBank Group.Reporting to the Global Head of Brand, the Global Brand Governance Manager is a member of the Robotics Central Communications Team.The location is flexible in the Europe time zone. The work model for the role is: hybrid #LI-hybridDevelop and manage all activities in relation to global brand governanceOversee and manage implementation of new brand portalImplement clear brand governance escalation processes on a global and local levelAct as key contact person for resolving special branding cases / difficult brand issuesOrganize workshops with brand Community of Practice and external support agency as needed for brainstorming/working on various branding topics as well as strategic and operational projectsOversee and guide external support agency to educate, manage, monitor and motivate the branding community on ABB Robotics collaboration tools.Define and execute activities in the "Brand Governance Roadmap," aligned with brand strategy messagesCreate, manage and edit branding guidelines in collaboration with branding team/agencyRoll‑out to global and local communications community all new brand governance activities and provide training on new branding guidelinesWork in collaboration with external providers to create e‑learning tools, programs and audio/visual material for training various internal audiences.Qualifications for the role5‑7 years of industry exposure in relevant positions in global brand management/governance in industrial technology, B2B environment.Experienced in international environments (skilled in intercultural communication) including Asia, Europe and US.Advanced analytical skills and experience in a rapidly changing or high‑growth environment.Fluent in EnglishAbility to maintain a strategic, yet implementation focused mindsetFlexibility and ability to incorporate multiple viewpoints, constraints and external challengesAbility to shape opinions, creativity, and generate adapted ways of working to different external branding landscapesInteract with and guide global team of communications professionals to ensure that the brand is positioned and managed properlyWe value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.#J-18808-Ljbffr