Digital Marketing Specialist

About the department: The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and creating comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market. As Digital Marketing Specialist (web+email), you will work at the intersection of technology, content, and customer engagement, continuously improving our digital touchpoints to optimize brand visibility, generate leads, and drive conversions. Key Responsibilities:Website managementCollaborate with key stakeholders to understand business objectives and translate them into actionable website enhancements. Own and manage a prioritized backlog of website updates, working closely with the development team to ensure timely execution. Optimize web user journeys to improve engagement and conversion rates. Implement and refine SEO best practices to enhance website visibility and search rankings.Email marketingDevelop and execute email marketing campaigns aligned with business goals. Create engaging, personalized email content to nurture leads and retain customers. Implement audience segmentation strategies to improve campaign performance. Analyze campaign data, track KPIs, and provide recommendations for continuous optimization. Ensure compliance with GDPR and email marketing regulations.Analytics and reportingMonitor website and email analytics to measure the effectiveness of digital initiatives. Generate regular performance reports on key metrics (traffic, engagement, conversions, etc.) and present insights to stakeholders. Use data‑driven insights to identify areas for continuous improvement.Key Results:Enhance website performance (traffic, bounce rate, etc.). Maximize user engagement and conversions (newsletter sign‑ups, lead generation, and develop new actions to boost conversion). Develop and optimize email marketing strategies.Your profile: Technical and web ops2‑3 years of experience with Adobe Experience Manager (AEM), DAM, and Marketo. Advanced knowledge of HTML, CSS, and JavaScript. Strong experience with Adobe Analytics and Google Tag Manager (GTM). Familiarity with GDPR compliance, cookie management platforms, and web privacy regulations. Ability to communicate effectively with an in‑house development team based in China, ensuring smooth integration with CRM and other in‑house systems.Digital marketingExpertise in Conversion Rate Optimization (CRO), with a strong understanding of A/B testing, UX principles, and customer journey mapping. Advanced SEO knowledge, including on‑page and technical SEO best practices.Project & Stakeholder ManagementFluent in English & Chinese; proficiency in Italian or another European language is a plus. Experience working with cross‑functional teams and external agencies (agency background preferred). Strong ability to manage multiple projects simultaneously, ensuring deadlines and quality standards are met.About BYD Group Established in November 1994, BYD Group is a leading multi‑sector high‑tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics. BYD Group is committed to fulfilling a better life through technological innovations, leveraging a robust network of over 40 subsidiaries, with 900,000 employees worldwide. In 2024, BYD Auto delivered 4.27 million NEV globally. BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment and sustainability. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Motor Vehicle Manufacturing #J-18808-Ljbffr