Digital Marketing, E-Commerce

Digital Marketing, E-Commerce & Social Media Manager (Milan / Hybrid)Company: MIMIR S.R.L.Job Title: Digital Marketing, E-Commerce & Social Media ManagerLocation: Milan (preferred) / Hybrid (possible)Start Date: ASAP, possible beginning of January.Contract: Freelance retainer or part-time/full-time (depending on profile)Language: English (required) + Italian (preferred)About MIMIRMIMIR is a premium luxury Nordic menswear brand based in Milan, merging Nordic minimalism, Nordic mythological symbolism, and premium luxury. With our SS26 collection in final development and a Milan Fashion Week pop-up on the horizon, we are building a brand ecosystem rooted in emotional storytelling, modern craftsmanship, and precise execution.We are now looking for a Digital Marketing, E-Commerce & Social Media Manager to lead MIMIR’s digital presence and growth. This is a hands‑on role at the intersection of brand and performance - owning social media‑first content strategy, Shopify store, paid media execution, analytics, and the systems that turn attention into conversion. You’ll work closely with the founder to build a coherent digital engine ahead of launch and beyond.The RoleThis is a build‑and‑own role. You will connect brand, content, paid media, influencers, social media and Shopify into one coherent system—then run it with focus and taste. You’ll work directly with the founder (Alexander) in a fast, high‑impact launch phase.Scope & Responsibilities1) Social Media & ContentOwn the strategy + day‑to‑day management of social channelsInstagram, TikTok, Pinterest, and YouTubeDefine content pillars, posting cadence, and tone of voiceCoordinate creation with Alexander and external creatives (photo/video/editing/pr)Ensure everything feels premium, intentional, storytelling and consistent2) Performance Marketing & E‑Commerce (Shopify Growth)Own Shopify storefront from a marketing & conversion perspectiveproducts/collections presentation, inventory visibility, inventory, key pages, basic UX, customer serviceclean path from landing → product → checkoutSet up and manage Meta Ads Manager (paid + boosted content)Build simple, effective funnels: awareness → retargeting → conversionOwn reporting across Shopify, Meta, GA4 (and basic attribution thinking)Translate performance into clear monthly insights + actions3) Digital Strategy, Email & Influencer MarketingBuild the marketing roadmap: launch phases, key moments, campaigns, themesSet up and improve Klaviyo flows (welcome, abandoned cart, post‑purchase) + campaignsGrow the email list through social + websiteCoordinate influencer/creator collaborations aligned with the brand (seeding + tracking)You are not expected to code Shopify themes. For development‑heavy work, we can bring in specialists—your job is to lead the system, keep the engine running, and growth.Timing & Launch MilestonesStart date: ASAP, possible beginning of JanuarySoft launch (website + social): 8 January 2026Main launch + pop‑up event launch: 15 January 2026Pop‑up shop sales: 16–21 January 2026From 5–15 January, priority outcomes:Shopify ready: products, inventory display, sign‑up, tracking, basic UX polished, shop, and general take‑over the shopify.Social content plan finalized + momentum toward pop‑upMeta and Google live with initial campaigns + retargetingKlaviyo flows live so we are fully operational by main launchRequirementsStrong experience in digital marketing & Shopify for fashion/lifestyle (premium a plus)Hands‑on Meta Ads and performance thinking (creative testing + funnel basics)Shopify experience (collections, merchandising, basic UX, analytics, inventory)Good taste: premium visual judgment + brand‑sensitive copy instinctsConfident with data: Shopify analytics, Meta reporting, GA4 basicsStructured, proactive, and calm in fast timelinesNice to HaveKlaviyo experience (flows + segmentation)Influencer/creator seeding experience (tracking + relationship management)Experience launching new brands (0→1)Italian language and Milan networkWhat We OfferA core role in a new premium luxury brand at launchDirect collaboration with the founder + creative control with high standardsFast growth opportunity + long‑term potential as MIMIR scalesCompetitive compensation based on scope (retainer or salary)How to ApplyPlease include:CV + portfolio (or examples of past work)Links to brands/accounts you’ve managed (IG/ads examples if possible)A short note: how you’d approach 5–15 January to hit launch readinessAvailability and preferred contract type (freelance retainer / part‑time / full‑time)Apply via: #J-18808-Ljbffr